Wix Gift Cards: Adding and Setting Up Gift Cards | Help Center

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Managing your business

Retention & customer incentives

Wix Gift Cards

Wix Gift Cards: Adding and Setting Up Gift Cards

11 min

In this article

Step 1 | Add Wix Gift Cards
Step 2 | Customize your gift card settings
Step 3 | Customize the email sent to gift card recipients
Step 4 | Customize your site's gift card page
Step 5 | Publish your site
FAQs

Important:

Gift cards are currently available for Wix Stores, Wix Bookings, Wix Restaurants Orders (New), and Wix Events.
It's not currently possible to purchase pricing plans with Wix gift cards (e.g. for Wix Bookings services or Wix Events memberships).

Increase sales and boost your brand by selling digital gift cards. They're a great way to get new customers and keep existing customers coming back again and again. If you sell any e-commerce products, you can add gift cards as an additional purchasing option.

When you add Wix Gift Cards to your site, you first need to customize the settings in the dashboard. This is where you add the name, description, amounts and expiration policy. You can also personalize the email that recipients receive.

Then move on to your editor, where you can design the gift card's page to match your site's look and feel. Once everything is set up, publish your site so customers can begin purchasing them.

A screenshot of the Gift Card page in a site.

Before you begin:

Make sure to set your site currency before selling any gift cards. Switching currencies will prevent recipients with cards purchased in the old currency from redeeming them.
Gift card use is subject to local laws. Be sure to follow local regulations.
You need to publish your site to activate Wix Gift Cards.

Step 1 | Add Wix Gift Cards

To get started, add the Wix Gift Cards app to your site from the Wix App Market.

To add Wix Gift Cards:

Go to the Wix Gift Cards app in the Wix App Market.
Click Add to Site.

Note:

Some Wix apps (e.g. Wix Stores, Wix Bookings, or Wix Restaurants Orders (New)) automatically add the Gift Cards tab to your dashboard under the Catalog tab. To activate it, go to Gift Cards and click Add Gift Card to Site.

The editor will open in a new browser tab with a new Gift Card page. This page is not visible to site visitors until you publish.

A screenshot of the Gift Cards page in a site's dashboard.

Note:

The option to enter a gift card code at checkout is automatically enabled. Do not disable the toggle after selling gift cards, since it will prevent gift card recipients from being able to use the gift card.
To control this setting:

Go to the checkout settings in your site's dashboard.
Click the Gift cards toggle to enable or disable it.

Step 2 | Customize your gift card settings

Your gift card comes already set up with a default gift card name, description, gift card amounts, a default expiration setting, and the following default gift card image:

A screenshot of the default gift card image.

You can customize any of these settings in your dashboard.

To customize your gift card settings:

Go to Gift Cards in your site's dashboard.
Click Edit Gift Card.
Edit the gift card name and description.
Change the image:
1. Hover over the image and click the More Actions icon at the top right corner.
2. Select Change image.
3. Upload a gift card image and click Add to Page.
  Tip: You can use Wix Logo Maker to help design a gift card image.
Choose how you want customers to purchase gift cards:
- Give customers set amounts to choose from: Edit the preset gift card amounts that customers can purchase.
  - Type the amount you want to add.
    Tip: Type a comma after each entry.
  - Click the x next to any amount you want to remove.
- Let customers enter their own custom amount: Allow customers to enter a custom amount.
  - (Optional) Enter a minimum and maximum amount.
- Sell gift cards at discounted prices.
Set an expiration policy:
- They never expire: The gift card has no expiration date.
- [x] months from the date of purchase: Enter the number of months the card can be used before it expires.
  Important: Laws in some regions do not permit expiration dates for gift cards. Make sure to check your local regulations.
Click Save.

A screenshot of setting up a gift card in the dashboard.

Step 3 | Customize the email sent to gift card recipients

When a customer purchases and sends a gift card, the recipient receives an email letting them know about it. You can customize the look of this email.

Screenshot of an email sent to a Wix gift card recipient

Note:

If the sender or the recipient's email address is already in your site's Contact List, the name that appears in the recipient email is the one saved in the Contact List.

To customize the recipient's email:

Go to Outgoing Notifications in your site's dashboard.
Scroll down to the Gift Card section.
Click the More Actions icon next to Send gift cards via email.
Click Edit.

Screenshot of the Outgoing Notifications page showing how to edit the gift card email

Click Edit under Create an email.
Edit the email design (e.g. replace the gift card image and edit the background color, button design, font and more).
Important: The email contains dynamic fields which allow each specific sender and recipient's details to appear. Do not edit these fields.
When you're ready, click Save & Continue.

Notes:

This automation is free. It is not counted as one of your allowed number of automations.
If you added a custom email image and want to go back to displaying the image that appears in your site, edit the image again and select Dynamic image. After you do so, any time you update your site's image, it's automatically updated in the recipient email.

Step 4 | Customize your site's gift card page

Now go to the editor to set up the gift card page. The gift card page is where customers can purchase gift cards.

To customize the gift card page:

Wix Editor

Studio Editor

Go to your editor.
Click Pages & Menu on the left side of the editor.
Click Site Menu.
Click the Gift Card page.

A screenshot of selecting the Gift Card page in the Wix Editor.

Click the Gift Card element in the editor.
Click Settings.
Set recipient options:
1. Click Settings.
2. Click the Delivery Date checkbox to allow customers to send their gift card at a future date they choose.
  Note: The delivery time is the time of purchase in UTC (i.e. a card purchased at 12 EST is delivered at 12 UTC).
3. Select who customers can buy gift cards for (someone else, themselves, or both).
  Note: If you do not see the recipient options on your live site, publish your site.
Click Text and edit any of the titles.
Click Design.
Choose what you want to customize:

Customize the backgrounds & borders

Customize the gift card details

Customize the buttons

Step 5 | Publish your site

When you're ready to start selling gift cards, publish your site so customers can access the gift card page.

Important:

If you decide in the future to stop selling gift cards, do not click the Enable gift card at checkout toggle to disable it. This action will prevent gift card holders from redeeming their cards and may be illegal in some regions.
To stop selling new gift cards, hide the Gift Card page in the editor.