Wix Stores: Adding Product Images, GIFs, and Videos | Help Center

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Wix Stores

Managing products and categories

Wix Stores: Adding Product Images, GIFs, and Videos

5 min

In this article

Creating effective product images
Adding media to products
Editing and cropping images
Adding alt text to images
Adding product videos
Displaying different media with product options choices
FAQs

Add images, GIFs, or videos to your products so customers can experience your store's products. High-quality visuals help grab your customers' attention, boost confidence, and encourage purchases.

Creating effective product images

Great product images can make the difference between making a sale or losing out on one. Since customers can't touch or try your product in person, your images, GIFs, and videos are key to showing them exactly what you have to offer.

Quality matters: Even your best products may not look enticing if the picture quality is poor. Use high-resolution images, proper lighting, and a tripod for sharp results.
Variety: Customers love to see images of products taken from multiple angles. Include close-ups to showcase details such as fabric stitching, textures, or craftsmanship.
In-context visuals: Show your product in action or being used. For example, instead of only showing a close-up of earrings resting on a table, include an image of someone wearing them.

Screenshot of a sample product in a Wix store

For many more helpful tips on creating outstanding product images, check out this guide.

Adding media to products

When creating your images, make sure you pay attention to image ratios (image width vs height). Follow these recommendations for optimal display:

Recommended images sizes and resolutions:

Minimum resolution: 3000 x 3000 pixels
Image ratios: 16:9, 3:2, 4:3, 1:1, 3:4, 2:3, 9:16
Recommended ratio for mobile: 1:1 (a square picture).
Recommended for desktop: The Classic Product Page layout supports all image ratios. Other layouts look best with wider images.

To add images or GIFs to a product:

Go to Products in your site's dashboard.
Click to select a product.
Click Add Media.
Select images or GIFs or click Upload Media to add them.
Click Add Media.

GIF showing how to upload an image to a product in Wix Stores

Editing and cropping images

After you upload an image, you can access the Wix Photo Studio from right in the Products tab to make changes. You can:

Crop images
Adjust the brightness, contrast, or saturation
Create transparent images
Change the background color
Remove the background
And more...

To access the photo studio in Wix Stores:

Go to Products in your site's dashboard.
Click to select a product.
Hover over the image you want to edit.
Click the Crop and edit icon .

Screenshot of part of the product creation page showing the image and video section in Wix Stores

Learn more about the advanced tools available in the Wix Photo Studio.

Adding alt text to images

Improve your SEO and accessibility by adding alt text to product images. Alt text is a short description of your image. Search engines and screen readers (used by site visitors with visual impairments) use these to understand what's in the image.

For example, the alt text for a leather handbag could be "Brown leather handbag with gold detailing and adjustable strap".

To add alt text:

Go to Products in your site's dashboard.
Click to select a product.
In the Images and videos section, click the More Actions icon .
Click Edit Alt Text.
Enter the alt text.
(Optional) Click Copy to all to apply the same text to all images.
Click Apply.

Adding product videos

Product videos are the next best thing to experiencing a product in person. They can give customers the confidence they need to make a purchase.

Notes:

Video formats: AVI, MP4, MOV, MPEG
Size: Up to 50 MB

To add videos to your store products:

Go to Products in your site's dashboard.
Click to select a product.
Click Add Media.
Select a video or click + Upload Media to add videos.
Click Add Media.

Displaying different media with product options choices

Showcase your product variations (e.g., colors or styles) by linking specific images to each product option. This helps customers visualize precisely what they’re purchasing.