Wix Harmony Editor: About Your Site's Brand
In this article
- Create color consistency
- Refine site text
- Style your site's elements
- Extend your brand
This article refers to the new Wix Harmony Editor, released in January 2026. If you're unsure whether you’re using the Wix Harmony Editor or the Wix Editor,
view more information here.
Your brand is the foundation of your site's identity. By defining your brand in the Wix Harmony Editor, you can make sure your site stands out to visitors with an eye-catching, professional and consistent look.
Your brand includes everything: from colors and text styles to designed elements. This helps communicate who you are, build trust, and make your site instantly recognizable. Plus, with a strong brand, you can leave a lasting impression and connect with your audience more effectively.
How do I access the Brand panel?
Create with Wix Harmony:
Experience the next generation of website creation with
Wix Harmony. Flow freely between prompting your AI agent and precise drag and drop, so creating feels as natural as thinking.
Create color consistency
Colors can be used to communicate a site's aesthetic, tone, and business type—so they're essential in establishing visitors' first impressions of your brand.
When you create a site in the Wix Harmony Editor, we automatically generate a color palette for you. This palette contains base colors—which are further divided into 3 shades—and accent colors to ensure that your brand's identity shines on every page.
The palette reflects your site's initial style, but you can easily customize it to better suit you. Choose colors with high contrast to improve readability and create a welcoming experience for all your site visitors.
Refine site text
A site's text is its voice, making it one of the best ways to express your brand’s personality. Your brand's text set includes:
- Text styles: These are individual text types (e.g. Heading 2, Paragraph 1). They're made up of 6 headings and 3 paragraphs.
- Font families: Font sets usually come with 2 font families (1 for headings, and 1 for paragraphs).
You can customize your text styles as needed to create consistent and recognizable content across every page. We recommend sticking to 1-2 font families to maintain a polished look, but you have creative freedom to use the fonts you want, how you want.
Style your site's elements
Your brand includes 3 essential elements:
buttons,
lines, and
container boxes. By styling these elements in line with the rest of your brand, you can create high quality pages with a seamless and visually cohesive design.
Ready to start building site content? You can add your branded elements from the Add Elements panel at any time. They also automatically update whenever you make adjustments from the Brand panel, which means your design is always consistent.
Extend your brand
While your brand kit has everything you need, you can always update it as your online identity evolves.
Customize your brand colors, text styles, and elements at any time to keep the site's look fresh. The best part? Any changes you make are automatically reflected across your site, so you don't need to worry about manually updating content you've already added.
You can also update your site's brand without replacing your previous designs. Add new colors and custom elements to keep developing your online identity, and create a truly personal look for your site.
