About Schedule Events in Wix Bookings
2 min
In this article
- Understanding schedule events
- When events are sent
- Where schedule events are sent
- FAQs
If you use Wix Bookings to offer services like appointments, classes, or consultations, Wix automatically tracks when someone books a service. This tracked action is called a 'schedule' event.
Schedule events are sent to your connected marketing tools to help measure how visitors engage with your services, even when no payment is made.
Understanding schedule events
A schedule event is sent when someone successfully books a service through your site. This could be a free session, a paid appointment, or a booking covered by a pricing plan.
These events help advertising and analytics tools (like Facebook, Google, and TikTok) understand when a booking takes place.
Benefits of schedule events:
- Tracks bookings even when no payment is made
- Helps improve ad performance and retargeting
- Works with free services and pricing plans
- Automatically enabled when Wix Bookings is set up
When events are sent
Situation | Schedule event | Purchase event |
|---|---|---|
Free service booking | Yes | No |
Paid service booking | Yes | Yes |
Booking with a pricing plan | Yes (every time) | Yes (only when the plan is first purchased) |
How pricing plans work:
When a visitor purchases a plan (like 10 yoga classes):
- The first booking sends both a schedule and a purchase event.
- All future bookings using that plan send only a schedule event.
Where schedule events are sent
If you’ve connected marketing tools to your site, schedule events are automatically sent to them.
Platform | Schedule event sent | Includes contact info |
|---|---|---|
Facebook (Meta) Pixel | Yes | Yes |
Meta Conversions API | Yes | Yes |
Google Tag Manager (GTM) | Yes | Yes |
Google Analytics 4 (GA4) | Yes | No |
TikTok Pixel | Yes | No |
FAQs
Click a question below to learn more about schedule events in Wix Bookings.
What if I don’t have any marketing integrations connected to my site?
Are schedule events sent when bookings are canceled or changed?
Can I see a log of schedule events sent to marketing tools?
