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    5. Social Media Marketing: Creating and Publishing Your Social Posts

Social Media Marketing: Creating and Publishing Your Social Posts

9 min read
Social posts are a great way to engage with your audience. Create images and videos that give exciting updates about your business, promoting awareness and driving traffic to your site. When you're ready, publish the content you created straight from the dashboard.
In this article, learn more about:

Create an image with Wix

Create custom images for your social media posts using Wix. Ensure your visuals are unique and aligned with your brand identity.

To create an image with Wix:

Dashboard
Wix app
  1. Go to Social Media Marketing in your site's dashboard.
  2. Click Quick Actions on the top right.
  3. Click Create image with Wix.
  4. Select an option from the settings on the left to begin customizing your post:
    • Template: Select a template to customize.
    • Palette: Select a pre-made palette of colors that are designed to look well together. The colors can be changed and adjusted in the other settings options. 
    • Text: Select from the suggested fonts or add your own. 
    • Symbols: Add your business' logo to make your social post look like your own. Or choose from a selection of pre-made icons and symbols to add to your post. 
    • Shapes: Add shapes to your post. You can even build them on top of each other to make a truly unique design. 
    • Images: Upload your own image or choose from the library of pre-existing ones. 
    • Background: Select a background color for your post. 
  5. Choose what you want to do:
    • Back to Social Media Marketing: Save the image to the Your Social Posts tab in your Social Media Marketing dashboard.
    • Publish: Share your image on social media.
Screenshot of the image builder.

Create a video with Vimeo

Create high-quality videos for your social media posts using Vimeo directly from Wix.

To create a video with Vimeo:

Dashboard
Wix app
  1. Go to Social Media Marketing in your site's dashboard.
  2. Click Quick Actions at the top right.
  3. Click Create video with Vimeo.
  4. Add the video content and text:
    1. Click the Add icon  under Add Photos and Videos. 
    2. Select the photos or videos you want to add and click Add to Video. 
    3. Enter the text for your video:
      • Opening Text: This appears at the beginning of your video and should introduce the concept of the video.
      • Second Text: This text appears next. Use it to explain more about the concept.
      • Third Text: This text is the next to appear. It's a good idea to make this a call-to-action to explain what you would like the viewers to do, such as "Visit Our Store".
      • Closing Text: This is the last text to appear. It is usually a good place to enter your website address or contact details so your viewers know how to find you.
  5. Click Next.
  6. Customize the design of your video:
    • Choose a Video Style: Select the style of your video. Hover over the styles to preview them.
    • Choose a Layout: Choose the video layout: Horizontal, Vertical, or Square
    • Choose Colors and Font: Click the color boxes to set the colors for your video and use the drop-down menu to choose the text font.
  7. Click Next. 
  8. Select the music track for your video. Click the tracks to listen to a preview. Alternatively, disable the Music On toggle if you do not want to play a track.
  9. Click Next. 
  10. Enter your business information and click the Include info at the end of this video toggle to display this info at the end of your video. This gives your visitors all the information they need to contact you or view your site. It is also a good opportunity to share your logo and business tagline to showcase your brand. Note: Logos must be 48x48 pixels in order to be rendered properly.
  11. Click Apply & Preview.
  12. Select the relevant option:
    • Back to Editing: Make additional changes to your video.
    • Save & Share: Save the video to the Your Social Posts tab in your Social Media Marketing dashboard. Then download and share your video on social media.

Publishing your social posts

Publish your social posts to get it seen by your audience. You can edit previously saved designs before sharing, and customize each post's caption accordingly.
Important:
You can publish up to 10 social posts a month or you can upgrade to publish more.

To publish a post:

  1. Go to Social Media Marketing in your site's dashboard.
  2. Click Your Social Posts at the top.
  3. Hover over the design you want to publish and click the More Actions icon .
  4. Click Preview & Publish.
    Tip: Click Download to save your post to your computer.
  5. (If you haven't yet) Connect the social accounts you want to publish to.
  6. Customize how your social post will appear on each social channel: Note: The options vary depending on which social accounts you connect. 
    • Publish as: If you're posting to Facebook and/or Instagram, choose whether you want to publish your image as a Post, Reel or Story. Stories allow you to publish up to 5 images. You can't enter a caption for this type of post. Note: Publishing to Stories is not yet available in all Wix accounts.
    • Caption: Create a caption to add to your social post which will display to your audience.  Tip: Click Create AI Text to open the AI text creator menu. Enter a brief description of the content, select a tone of voice and click Create Text to generate a caption for your post.
    • Add Media: Add multiple media files to your post. 
    • Add Tracking Link: Include a link to your site so that when people click it, you can view the analytics of who came from your social post.
    • Hashtags: Add any hashtags you think are relevant to your post.
    • Media: Hover over the relevant media item and click the Replace media icon to swap out your image or video for another.
    • When do you want to publish?: Select Publish now or Schedule for later to choose when you want to publish.
  7. Click Publish at the bottom right.
    Note: The number next to Publish indicates how many posts you are about to publish. For example, if you have created both a Facebook and Instagram post, the number will show (2). You can also see the platform names next to the Publish button. 
A screenshot of the publishing page and it's available options.
Avoid video copyright issues
Downloading and uploading the video manually will not protect you from copyright. The best way to avoid any copyright issues is to make sure that you share your video using the Share feature described above. Wix works with Magisto to ensure that any videos created with Wix Video Maker are whitelisted. This releases any copyright and monetization claims from the file.

FAQs

Click to learn more.

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In this article
  • Create an image with Wix
  • Create a video with Vimeo
  • Publishing your social posts
  • FAQs

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