Setting Up Wix Gift Cards

9 min read
  • Gift cards are currently available for Wix Stores, Wix Bookings, and Wix Restaurants Orders (New).
  • It's not currently possible to purchase pricing plans in Wix Bookings with Wix gift cards. 
Increase sales and boost your brand by selling digital gift cards. They're a great way to get new customers and keep existing customers coming back again and again.   
  • Gift card use is subject to local laws. Be sure to follow local regulations.
  • Make sure to set your site currency before selling any gift cards. Switching currencies will prevent recipients with cards purchased in the old currency from redeeming them.

Step 1 | Enable gift cards

To get started, go to the Gift Card tab to enable gift cards on your site. Once you have done so, the Editor will open in a new browser tab with a new Gift Card page. The page is not visible to site visitors until you publish. 
Make sure you have set the currency you want to use in your site before setting up your gift card. 

To enable gift cards:

  1. Go to the Gift Card tab in your site's dashboard. 
  2. Click Add Gift Card to Site.
The option to enter a gift card code at checkout is automatically enabled. Do not disable the toggle after selling gift cards, since it will prevent gift card recipients from being able to use the gift card. To control this setting:
  1. Go to the checkout settings in your site's dashboard.
  2. Click Payments.
  3. Click the Gift cards toggle to enable or disable it.

Step 2 | Customize your gift card settings

Your gift card comes already set up with a default gift card name, description, gift card amounts, a default expiration setting, and the following default gift card image:
You can customize any of these settings.

To customize your gift card settings:

  1. Go to the Gift Card tab in your site's dashboard. 
  2. Click Edit Gift Card.
  3. Edit the gift card name.
  4. Edit the description.
  5. Change the image:
    1. Click the More Actions icon  in the top right corner of the image.
    2. Select Change image.
    3. Upload a gift card image and click Add to Page.
      Tip: You can use Wix Logo Maker to help design a gift card image.
  6. Edit the preset gift card amounts that customers can purchase:
    1. Type the amount you want to add.
      Tip: Type a comma after each entry.   
    2. Click the x next to any amount you want to remove.
  7. (Optional) Sell gift cards at discounted prices. Learn how.
  8. (Optional) Allow customers to enter a custom amount:
    1. Select the Let customer enter their own custom amount  checkbox.
    2. (Optional) Enter a minimum amount.
    3. (Optional) Enter a maximum amount.
  9. Set an expiration policy:
    • They never expire: The gift card has no expiration date.
    • [x] months from the date of purchase: Enter the number of months the card can be used before it expires.
      Important: Laws in some regions do not permit expiration dates for gift cards. Check local regulations.
  10. Click Save.

Step 3 | Customize the email sent to gift card recipients

When a customer purchases and sends a gift card, the recipient receives an email letting them know about it. You can customize the look of this email.
If the sender or the recipient's email address is already in your site's Contact List, the name that appears in the recipient email is the one saved in the Contact List. 

To customize the recipient's email:

  1. Go to the Notifications You Send settings in your site's dashboard.
  2. Click Preview & Edit next to Gift Card (to recipient).
Shows where the Preview & Edit button for Gift Cards to recipients
  1. Click Edit.
  2. (Optional) Replace the gift card image:
    Note: By default, any gift card image you upload in Step 2 above (the image that appears in your site), also appears in the email. You can override this setting:
    1. Hover over the image and click the Edit icon .
    2. Select Image upload on the left.
    3. Click Change Image.
    4. Select an image and click Add to Page.
    5. Click Apply at the bottom.
  3. Edit the email design (background color, button design, font and more).
    Important: The email contains dynamic fields which allow each specific sender and recipient's details to appear. Do not edit these fields. 
  1. When you're ready, click Continue and Save.
  • This automation is free. It is not counted as one of your allowed number of automations
  • If you added a custom email image and want to go back to displaying the image that appears in your site, edit the image again and select Dynamic image. After you do so, any time you update your site's image, it's automatically updated in the recipient email. 

Step 4 | Customize your site's gift card page

Now go to the Editor to set up the gift card page. The gift card page is where customers can purchase gift cards.

To customize the gift card page:

  1. Go to the Gift Card page in the Editor.
  1. Click the Gift Card.
  2. Click Settings.
  3. Set recipient options:
    1. Click Settings.
    2. Click the Delivery Date toggle to allow customers to send their gift card at a future date they choose.
      Note: The delivery time is the time of purchase in UTC (I.e. a card purchased at 12 EST is delivered at 12 UTC).
    3. Select who customers can buy gift cards for, only someone else, only themselves, or both.
      Note: If you do not see the recipient options on your live site, publish your site. 
  4. Click Text and edit any of the titles.
  5. Click Design.
  6. Choose what you want to customize:

Step 5 | Publish your site

When you're ready to start selling gift cards, publish your site so customers can access the gift card page. 
  • If you decide in future to stop selling gift cards, do not click the Enable gift card at checkout toggle to disable it. This actions will prevent gift card holders from redeeming their cards and may be illegal in some regions. 
  • To stop selling new gift cards, hide the Gift Card page in the Editor.


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