Email Marketing: Personalizing Your Campaigns with Dynamic Values
5 min read
Personalize your email campaigns by using dynamic values. Dynamic values are place holders in your email that will insert your recipient's personalized information, like a first or last name. Adding this personal touch to a campaign significantly increases interest in your email.
You can use dynamic values in both the campaign's text and subject line to best engage your recipients.
Note:
Dynamic values don't appear in test email campaigns. Your recipients will still see them when you send the campaign.
In this article learn more about:
Adding dynamic values to your campaign's text
You can include dynamic values in any of your email campaign's text elements. Add your recipient's name, email address and/or your site's URL to make the content personal and exciting to read.
To add dynamic values to your campaign text:
Dashboard
Owner app
Studio app
- Go to Email Marketing in your site's dashboard.
- Click Edit next to an existing campaign or create a new one.
- Click any text element or add a new one.
- Click where you want to add the dynamic value.
- Click + Add Dynamic Value.
- Select a value by clicking the drop-down menu:
- Contact person's first name
- Contact person's last name
- Contact person's email address
- Your website URL
- (Optional) Write a fallback text in the text box.
Tip:
Adding a fall back text ensures that your recipient won't see a blank space if the information for the dynamic value isn't available.
Adding dynamic values to your campaign's subject line
When you're ready to send your campaign, draw your recipients' attention to your email by including their details in the subject line.
To add dynamic values to the subject line:
Dashboard
Owner app
Studio app
- Go to Email Marketing in your site's dashboard.
- Click Edit next to an existing campaign or create a new one.
- When you're done editing, click Next.
- Add at least one recipient and click Next.
- Click Edit under subject line section.
- Click + Add Dynamic Value under subject line and/or preview text.
- Select values from the drop-down menu to add them to the subject line:
- Contact person's first name
- Contact person's last name
- Contact person's email address
- Your website URL
- (Optional) Write a fallback text in the text box.
FAQs
Click a question to learn more about using dynamic values.
What is an example of using a dynamic value in an email?
What is fallback text?
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