header-logo
Learn how to use Wix to build your site and business.
Design and manage your site using intuitive Wix features.
Manage subscriptions, plans and invoices.
Run your business and connect with members.
Learn to purchase, connect or transfer a domain to your site.
Get tools to grow your business and web presence.
Boost your visibility with SEO and marketing tools.
Get advanced features to help you work more efficiently.
Find solutions, learn about known issues or contact us.
placeholder-preview-image
Improve your skills with our courses and tutorials.
Get tips for web design, marketing and more.
Learn to increase organic site traffic from search engines.
Build a custom site using our full-stack platform.
Get matched with a specialist to help you reach your goals.
placeholder-preview-image
  1. Home
  2. Promoting your site
  3. Marketing integrations and tracking
  4. Google Tag Manager
  5. Improving Conversion Tracking with Google Tag Manager

Improving Conversion Tracking with Google Tag Manager

3 min
In this article
  • Step 1 | Find your Conversion ID and Label in Google Ads
  • Step 2 | Set up a Conversion Tag in Google Tag Manager
Improve your conversion tracking and remarketing capabilities by passing additional information like purchase value, currency, and transaction IDs through Google Tag Manager.
Important:
By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
Note:

Step 1 | Find your Conversion ID and Label in Google Ads

First, you need to find your Conversion ID and Conversion Label in your Google Ads account. 

To find your Conversion ID and Label:

  1. Go to your Google Ads account, 
  2. Click Tools & settings in the top right corner.
  3. Select Conversions under Measurement in the drop-down menu.
  4. Click Add conversion . 
  5. Create the conversion type that you want to use (for example, website).
  6. Select the type of conversion action to track from the Category drop-down menu.
  7. Enter a name for the conversion action in the Conversion name field.
  8. Choose a value for the conversion action.
  9. Click Create and continue.
  10. Click Use Google Tag Manager to view your Conversion ID and Conversion label.

Step 2 | Set up a Conversion Tag in Google Tag Manager

Next, you need to set up your Conversion Tag in your Google Tag Manager account. 

To set up your tag:

  1. Go to your Google Tag Manager account.
  2. Click New Tag.
  3. Enter a name for your tag. 
  4. Click Tag Configuration.
  5. Choose Google Ads Conversion Tracking.
  6. Click Create. 
  1. Enter a name for the container.
  2. Enter your Conversion ID and Conversion Label in the fields.
  1. Click Save.
  2. Click Add Trigger in the pop-up.
  3. Click Add trigger . 
  4. Enter a name for the trigger. 
  5. Click Trigger Configuration.
  6. Choose a trigger type.
  7. Click Save to create your trigger.
  8. Click Save to save your tag.

Did this help?

|
Didn’t find what you’re looking for? Try one of these articles.
Google Ads Campaign Created Directly with Google Disapproved

Didn’t find what you’re looking for? Try one of these articles.

Google Ads Campaign Created Directly with Google Disapproved
Hire a ProfessionalGet matched with a Wix Partner who can help you reach your site goals.
Start Now
In this article
  • Step 1 | Find your Conversion ID and Label in Google Ads
  • Step 2 | Set up a Conversion Tag in Google Tag Manager

Did this help?

|