Google Ads with Wix: Troubleshooting Campaign Issues

Google doesn't allow ads for the following items:

If your Google Ads with Wix campaign was disapproved, make sure you are following Google Ads policies.

Your campaign may be disapproved because it's in violation of trademarks. Google abides by local trademark laws and requires that all Google Ads campaigns don't infringe on third-party trademarks. The policies apply to text ads appearing on Google Search and are enforced when a trademark owner submits a valid complaint.

The following is not allowed:

The following is not allowed:

Capitalization that's not used correctly or for its intended purpose (e.g. Excessive use of capitalization, such as FLOWERS).

The following is not allowed:

Destination mismatch are ads that don't accurately reflect where the user is being directed, such as:

Learn more about destination mismatch in Google Ads policies.

These are destinations that don't function properly or have been incorrectly set up, such as:

Check your destination URL to ensure it's working and update the working URL as needed (try the troubleshooting steps below). If your main domain is not working, check with your domain provider and resolve any issues with the domain first.

If you've received this error, try the following:

Learn more about how to troubleshoot destination not working.

If you receive the error 'Your Site is Unavailable', there may be an issue with your domain connection.

Check your domain connection with the Wix Domain Assistant to ensure your domain is properly connected to Wix.

If you receive a message about potential malicious software:

If you receive this error message, Google Ads has suspended your account for violating the Circumventing Systems policy.

If your ad is suspended for 'Circumventing systems':

Note: Wix can't appeal the suspension on your behalf or override Google's determination, because these decisions are made entirely by Google.

Google allows pharmaceutical manufacturers to advertise in select countries only. Learn more about Google's healthcare & medicine ad policy.

If you receive this error message, Google Ads has suspended your account for violating its Inappropriate Content Policy. 

If you receive this error message, you could be using restricted keywords in your advertising, website, and content. Campaigns are usually disapproved that contain any terms from this non-exhaustive list of prescription drugs or active ingredients monitored by Google Ads policy. The most common include 'botox' and 'hyaluronic acid.'

Note: Google allows keywords containing prescription drug terms only in select countries. Learn more about restricted drug terms. 

If you can't see your live ad, it could be for the following reasons:

When you create ad text, Google tests combinations of headlines and descriptions in any order to optimize your ad. To help attract more customers, Google can also pull content from your site page's SEO settings and business information and use it to test alternate ads. This content can include your business name, address, or your page's title tag or meta description. Learn more about how Google chooses ad text for campaigns.

Make sure you've updated your page's SEO settings such as the URL slug, title tag and meta description with the most up-to-date content in case Google uses it to test additional ads.

In order to increase the performance of your ads, Google looks for pages on your site that may be of interest to potential customers (e.g. promotions, coupons, testimonials). Google can then generate an automatic site link, or the URL that appears below your ad text, using any of your published site pages. Learn more about automatic site links.

If you don't want Google to display a specific site page below your ad, you need to hide that page from search engines in the page's SEO settings. 

A 'call' button may not be shown in every impression of your ad. Similar to other ad assets, Google runs an algorithm to determine whether or not to show the call button in combination with other assets (e.g. image) next to it. This is based on historical performance of the assets and other factors Google tracks and decides on.

Google tests different variations of your ad, and it's normal for a subset of the total ad impressions to appear without all assets included (e.g. the call button). Learn more about bid adjustments.

At the top of the main campaigns page, you might see that your advertising costs each day are a little higher or lower than what you set for your average daily budget. If you do, don’t worry: over the month-long billing cycle, you won’t be charged more than your average daily budget would’ve allowed for over 30.4 days. It's calculated as 30.4 because that is the average number of days in a month (365 days in a year / 12 months = 30.417). 

Google multiplies your average daily budget by this number. That's how we know what your budget should be over the course of a month.

Learn more about managing your budget and monthly subscription.

Google allows up to 2 times the clicks in a day than your average daily budget allows for campaigns that aren’t paying for conversions. This is called overdelivery. And it’s a good thing: if Google ends up showing your ad too much — to the point where you accrue more costs than your average daily budget allows over a billing cycle — then Google gives you credit for those extra costs.

Let’s say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you’re charged $2 and on others you’re charged $10. At the end of the month, your charges won’t exceed $152 (that’s 30.4 multiplied by your $5 budget, as explained above).

Even though your campaign costs varied (tipping above and falling below your $5 budget from day to day), at the end of the month you'll still be charged for the amount you budgeted.

Your ad is shown strictly in campaign targeted locations. If you see ad clicks from outside your targeted locations, it could be due to the following: