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    4. Google Ads with Wix: Creating a High-Converting Landing Page for Your Service with AI

Google Ads with Wix: Creating a High-Converting Landing Page for Your Service with AI

5 min read
Send visitors who click on your Google Ads campaign to a specific landing page in order to drive conversions and attract potential customers. By creating a well-designed landing page with a tailored offer, you can showcase an individual product or service, or persuade your audience to take a specific action.
Not sure what to include in your landing page?
We've crafted some suggested AI prompts to help get you writing. Once you create a landing page, add these prompts into the AI text generator.

Create a captivating headline

The headline is the first thing your audience sees, so it should be attention-grabbing and compelling. Choose language that directly addresses your target audience's needs or pain points.
An example of a captivating headline and description on a landing page.

Choose an engaging description

Expand on the headline by providing more details about what your business offers. Highlight the unique benefits and features that set your business apart from competitors.

List the main business benefits

Clearly list out the main 3-5 benefits your business provides. Use concise, impactful phrases that resonate with your target audience and convey key value propositions.
A screenshot of a landing page section about main business benefits.

Include a compelling form

Include a form on the landing page to capture leads. Add a motivating title to encourage form submissions. Also make sure you provide a clear description of what to expect after someone submits the form.
A screenshot of a compelling form example on a landing page.

Build credibility with social proof

Build trust in your business by showcasing customer testimonials and success stories. Select a short, compelling quote that demonstrates the positive impact your business has had.
A screenshot of a landing page section with customer testimonials of a business.

Highlight additional benefits

Beyond the core benefits, highlight any other unique advantages, special features, or value-adds your business provides.

Explain why they should choose you

Dedicate a section to explaining why potential customers should choose your business over competitors. Highlight your unique business offerings and success stories.
An example of a landing page section where the business explains their unique value proposition.

Have strong calls-to-action

Throughout the landing page, integrate clear calls-to-action that motivate visitors to take the desired next step, such as making a purchase or scheduling a consultation.
An example of a call to action on a landing page with a button titled 'join a class'

End with an engaging 'thank you' page

After someone takes action, send them to a thank you page that reinforces the value of their decision. Make sure to also clarify what the next steps will be.

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In this article
  • Create a captivating headline
  • Choose an engaging description
  • List the main business benefits
  • Include a compelling form
  • Build credibility with social proof
  • Highlight additional benefits
  • Explain why they should choose you
  • Have strong calls-to-action
  • End with an engaging 'thank you' page

Related content

Google Ads with Wix: An Overview
Google Ads with Wix: Creating a Campaign

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