Writing Headlines and Descriptions | Help Center

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Writing Headlines and Descriptions

1 min

Learn more about writing headlines and descriptions in Google Ads. Make sure you follow Google Ads policy when creating your ad content.

Make sure to write three headlines that can be combined in any order, and two descriptions that can also be combined in any order. Google will mix headlines and descriptions to best optimize your ad. Google may also leave out some headlines and descriptions that aren't converting.

What should I include in my headlines?

What should I include in my description text?

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