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In this article
  • Understanding Blog URLs
  • Customizing your Blog page URL
  • Customizing your Post page URL
  • FAQs

Wix Blog: About Blog Web Addresses (URLs)

5 min
In this article
  • Understanding Blog URLs
  • Customizing your Blog page URL
  • Customizing your Post page URL
  • FAQs
Your blog web address (URL) is how visitors and search engines find and share your content online. Your main Blog page has its own URL that shows your full blog, while each individual blog post also has a unique URL.
Having clear and consistent URLs makes it easier for readers to discover your posts and helps improve your site’s search ranking.
A screenshot showing the URL at the top of a blog post.

Understanding Blog URLs

Every new post you publish gets a unique URL, usually made up of several different parts that when combined they make a URL that directs to a specific part of your site. 
Main blog page URL
  • Let's think about the URL that brings you directly to your main blog page, as it's different to the URL that takes you to a blog post. 
  • Here's an example URL: myaccount.wixsite.com/my-site-2/blog
  • The table below gives a full breakdown of the URL in more detail.
URL
Part 
Meaning
myaccount
subdomain
The user of a Wix account
wixsite.com
domain
A free domain hosted on Wix
mysite-2/blog
path segment
Parts of your URL that direct you to a specific place
blog
URL slug
The very last part of the URL. It's also part of your path segment. You can customize this part.
Post page URL
  • The URL for your post page doesn't navigate from your main blog page, it becomes a new URL in itself. 
  • Here's an example URL: myaccount.wixsite.com/my-site-2/post/post-title
  • The table below gives a full breakdown of the URL in more detail.
URL
Part 
Meaning
myaccount
subdomain
The user of a Wix account
wixsite.com
domain
A free domain hosted on Wix
mysite-2/post/post-title
path segment
Parts of your URL that direct you to a specific place. e.g. a blog post
post-title
URL slug
The very last part of the URL. It's also part of your path segment. You can customize this part.

Tips for blog post URLs:

  • Keep your URLs short and focused on the main topic.
  • Use only lowercase letters, numbers, and hyphens in your slug to ensure all browsers recognize the link.
  • Choose descriptive keywords that match your post’s topic to help with search engine optimization (SEO).
  • Avoid using special characters or spaces, as these may not display correctly in browsers.
  • Review your post’s URL before publishing to make sure it looks clean and easy to read.
  • If you update a blog post’s URL after publishing, update any internal links pointing to that post so visitors don’t see broken links.

Customizing your Blog page URL

Changing your main Blog page URL lets you control how your blog address appears in your site's web address. You can change the part of the URL that appears after your domain name for your main Blog page.
For example a free site URL for your main Blog page could look like this:
myaccount.wixsite.com/my-site-2/blog

To customize your Blog page URL:

Wix Editor
Studio Editor
  1. Go to your editor.
  2. Click Pages & Menu  on the left side of the editor.
  3. Click Blog Pages
  4. Click the More Actions icon  next to Blog.
  5. Click SEO basics.
  6. Enter your desired path name for your blog in the URL slug field. 
A screenshot showing the option to customize the main blog page URL.

Customizing your Post page URL

Changing your blog post URL lets you decide how each post’s address appears on your site. 
For example, a free site URL for the Blog Post page could look like this:
myaccount.wixsite.com/my-site-2/post/post-title

To customize your Post page URL:

  1. Go to Blog in your site's dashboard.
  2. Click Edit next to the relevant post.
  3. Click the SEO tab in the panel on the left.
  4. Click the Basics tab.
  5. Enter your desired path name for your post in the URL slug field. 
A screenshot showing the option to customize the post page URL

FAQs

Click a question below to learn more about blog URLs. 

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Summary of this article
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Wix Blog: Creating Blog Post Subscriptions

Wix Blog: About the Wix Blog

Wix Blog: Adding an RSS Button to Your Site
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