Top Reasons For Choosing Wix

5 min read
Wix is a free, user-friendly, website building platform. Our intuitive technology and powerful built-in features gives you the freedom to design professional websites with ease that look amazing on any device. 
Wix is more than a website, though. We offer a complete set of tools to build your online presence, from getting found on search engines to building your business.

User-friendly and intuitive editors

Creating your dream website has never been simpler thanks to the Wix editors. With an intuitive drag-and-drop interface, building and customizing your site is a breeze, and the best part is, you don't need to write a single line of code!
We have 2 intuitive editors for you to choose from, so whether you're a beginner or an experienced user, we got you covered. The Wix Editor offers a user-friendly experience for those who prefer simplicity, while the Wix Studio Editor is better suited to website designers and other professionals who want to implement intricate design elements.
A GIF showing the Wix Editor.
Whichever editor you choose, you can create your site just the way you want. Both editors provide a variety of pre-designed templates and elements, making them accessible for beginners while still offering flexibility for more advanced users.
Ready to get started?
Start creating with the Wix Editor or the Studio Editor. You can also use Wix's AI Website Builder to create a website from scratch in just a few minutes. 

Templates with endless customization options

Our diverse collection of professionally designed templates means that you can easily get started building a site for any industry or purpose. We have a huge range of templates, from online stores to consultant agencies, and from portfolios to personal blogs. Each template has been created by designers at Wix, who use thorough market research to add the most useful built-in features for the topic at hand, plus all the latest styles.
A selection of the templates for the Wix Editor.
Once you have chosen your template, use our drag and drop technology to add elements such as images, text, contact forms, etc, and customize them to look just how you want. You can personalize every aspect of your website, from adjusting the layout and design to adding different functionalities for your needs.
Looking for advanced creation tools?
Use Wix Studio to design responsive sites with flexible grids and full breakpoint control. Explore our templates tailored specifically for Wix Studio

Tons of apps and integrations for your business

Wix's App Market offers a wide range of apps and integrations that can enhance the functionality of your website. Whether you need e-commerce tools, an appointment system. social media integrations, or advanced analytics, the App Market provides a convenient way to expand your site's capabilities without the need for extensive coding or technical expertise. 

You can also use Wix's powerful business tools such as Wix Stores or Wix Restaurants to help you build your brand, collect leads, analyze visitor traffic, engage with customers and more.
The Wix App Market showing some of the apps.
You can accept payments on your site safely and easily using Wix Payments, our native payment solution. Having Wix Payments connected, you can manage everything in one place—from payments to orders, bookings, events, services, classes, subscriptions, and more.
If Wix Payments isn’t available in your region, or you’d like to connect a different payment provider, select from 70+ payment options offered on Wix worldwide.

Advanced SEO capabilities and tools

The SEO of your site is a top priority - we want to make sure that your online presence reaches the audience you want. We provide a huge range of tools and features to enhance your site's SEO performance to make it easily discoverable through search engines, including structured data, automatic XML sitemaps, URL customization, robots meta tags and more.

Our easy-to-understand Wix SEO Setup Checklist guides you through the process of optimizing your website for search engines. It provides personalized step-by-step plans to help you understand and implement SEO best practices tailored to your specific content and goals

Additionally, Wix ensures that all websites created on the platform are mobile-friendly. This not only improves your visitors' experience but also contributes to better search rankings, as search engines prioritize mobile-responsive websites in their algorithms.
A marketing image of Wix SEO capabilities.
Learn more about SEO for your Wix site.

Reliable hosting and security

We guarantee a stable hosting environment with state-of-the-art infrastructure, ensuring fast loading times, a seamless browsing experience, and consistent availability. This reliability is essential for your site visitors to have a positive experience on your site, and to make sure it is accessible at all times.

Wix also places a high priority on the security of your website and the protection of user data. The platform implements advanced security measures, including SSL certification, to encrypt data transmitted between your website and visitors. This encryption ensures a secure and private connection. Additionally, we take care of security updates and regularly monitor for potential threats, providing a proactive defense against vulnerabilities. 

With Wix, you can focus on creating and growing your online presence, knowing that your website is backed by a robust and secure hosting infrastructure.
A marketing image of Wix security capabilities.
Learn more about Wix security.

Wix is completely free

Normally, the cost of building and maintaining a website using a professional programmer can be a significant expense. Wix was designed so that anyone with a computer can build their own website - free of charge.
You are welcome to use Wix for free, for as long as you wish, and to create as many sites as you want. To get even more for your website or business, you can upgrade to one of our Premium plans, which allow you to connect your own domain, remove Wix ads, accept online payments and more.
Ready to get started?
Read our getting started guide or choose a template and start building your online presence.

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