Branded App: Guidelines for Naming Your App

1 min read
When choosing a name for your Branded App, make sure it follows the naming guidelines for both Apple's App Store and Google Play.

Your Branded App name must not include:

  • Any special characters (e.g. #,@,&) or emojis
  • Prices or pricing information (e.g. 'Free app!')
  • Trademarked names or data
  • Names already used in popular apps or references to other apps
  • Inappropriate or irrelevant content
  • Names over the 30 character limit

Tips for choosing a name that won't be rejected:

  • Pick a unique name that accurately describes your app and its content.
  • Choose a name that is simple and easy for your users to remember.
  • Don't try to 'game the system' as Apple says by using popular or existing app names to draw  more attention to your app.
  • Reflect the app's core features in the name
  • Check the availability of the name before you submit. This includes all social media handles and domain names as well.
Tip:
Your app's subtitle (which you'll pick in the Store Listings section of your branded dashboard) is a great way to add additional context to your app without including it in the name itself.

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