Wixel: About Brands
2 min
In this article
- Create a comprehensive brand profile
- Customize your brand in a dedicated space
- Streamline project design
- Preview and share your brand
Brands in Wixel are a great way to create a recognizable aesthetic for your projects. Our AI assistant Aria uses the information you provide to generate a brand profile containing essential information, references, and styles for your business (e.g. tone of voice, logo etc.).
You can connect a brand to any projects you want, keeping your theme and tone consistent across projects.
Create a comprehensive brand profile
When you generate a brand with Wixel, it creates a brand profile that has everything you need. Think of this as your brand's back office. It contains the:
- Brand overview: A summary of your brand or business, and what it offers.
- Tone of voice: The tone of voice that's used in all AI-generated branded text (friendly, professional, etc.).
- Target audience: Who you're writing for—your customers, subscribers, etc. This is also taken into account when you generate branded text with AI.
- Look and feel: A summary of the overall vibe of the brand—the color palette, aesthetic, etc.
- Logo: A logo for your brand / business. You can generate a new one when you're setting up a brand, or upload one you already have.
- Decorative image: A visual representation of your brand. Once you've created the brand with Aria, you can add a decorative image to the brand profile.
- Brand theme: The colors and fonts that are used across any branded assets you add.
Customize your brand in a dedicated space
Whether you're creating a new brand or editing an existing one, everything happens in the brand workspace. This is your one-stop shop to customize elements, manage connected projects, and more.
You can customize every part of your brand whenever you want. Choose a different tone of voice, replace your logo, or even update the theme to keep your brand fresh.
Streamline project design
Once you connect your brand to a project, any new assets you add to the project are automatically branded—making it even easier to design projects that complement your business.
You can apply a brand to as many projects as you want, making sure your business aesthetic is consistent throughout materials. And if you change your mind, you can always disconnect the brand too. Learn more about managing brands.
Preview and share your brand
Brands connected to projects are displayed as a preview in the project workspace, so you can always get an idea of how the finished product will look.
Want to get feedback? Download your brand preview as an image to share wherever you need.
