Wix Stores: Creating Automated Responses for Product Purchases

3 min read
Keep customers engaged with your shop by creating an automated response that they receive after buying your products. For example, you can send an email with a coupon offer that arrives 10 days after the initial product purchase. 
Screenshot of a sample automated email sent to a customer after purchase

Step 1 | Set up the trigger

The trigger is what sets the automation in motion. In this case, the trigger will be "order placed". 

To set up the automation trigger:

  1. Go to Automations in your site's dashboard.
  2. Click + New Automation.
  3. Click + Start from Scratch on the left.
  4. Click the title at the top to give the automation a name.
  5. Select Wix Stores from the available options.
  6. Select Order placed.
Screenshot of automations page for stores showing trigger options c

Step 2 | (Optional) Add a delay

Take a moment to consider the best time to send the automated response. Customers probably won't want to immediately receive a reminder to shop again on your site just after completing a purchase. You may get better results by sending your message a week or two later.

To set when the automation is sent:

  1. Click Add Delay
  2. Select Days, Hours, or Minutes.
  3. Enter the number.
Screenshot of automations page for stores showing delay options

Step 3 | Select products

Choose the products that trigger this automation by choosing a condition. You can select up to 50 products per automation.
For example, if you sell 7 types of soaps, you can add the condition that any of the 7 soaps was purchased. 

To select which products trigger the response:

  1. Click +Add Condition.
  2.  Select Line items from the first drop-down.
  3. Select Includes any of from the second drop-down.
  4. Select the relevant products.
Screenshot of automations page for stores showing the conditions selected

Step 3 | Choose the automated response

Wix offers a variety of ways to respond to clients after a trigger is activated. Choose whether you want to send an email, a chat message, or maybe email your customer a coupon to encourage them to make another purchase. 
Screenshot of automations page for stores showing some of the possible automated responses
If you're sending an email, make sure to customize the message and design your email to suit your brand.

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