Wix Stores: Creating Automated Responses for Product Purchases

3 min read
Keep customers engaged with your shop by creating an automated response that they receive after buying your products. For example, you can send an email with a coupon offer that arrives a week after the initial product purchase. 

Step 1 | Set up the trigger

The trigger is what sets the automation in motion. In this case, the trigger will be a product purchase. You can decide whether this automation is sent when any product is purchased or only after the purchase of selected products. 

To set up the automation trigger:

  1. Go to Automations in your site's dashboard.
  2. Click + New Automation.
  3. Click + Start from Scratch on the left.
  4. Click the title at the top to give the automation a name.
  5. Select Wix Stores from the available apps.
  6. Select Store order placed.
  1. Select which products trigger the automation:  
    • All Products: Purchase of any product triggers an action.
    • Selected products: Only products you choose trigger the automation: 
      1. Select Specific Products from the drop-down.
      2. Click in the Select a product field.
      3. Select checkboxes next to the relevant products. 
      4. Click Apply.

Step 2 | Select the automated response

Wix offers a variety of ways to respond to clients after a trigger is activated. Choose whether you want to send an email, a chat message, or maybe email your customer a coupon to encourage them to make another purchase. 

Step 3 | Set the timing of your automation

It's worth taking a moment to consider the best time to send automated responses. A customer who just completed a purchase probably won't want to immediately receive a reminder to shop again on your site. You may get better results by sending your message a week or two after the initial purchase.

To set when the automation is sent:

  1. Click the Arrow  icon  to expand the Timing section. 
  2. Select an option from the Choose a time to send this action drop-down:
    • Set custom time (Recommended)
      1. Select Days, Hours, or Minutes.
      2. Click the up and down arrows to set the number or enter a number.
    • Immediately: The action is performed as soon as the trigger occurs.
  3. Choose how often the same contact can trigger the automation.
    • Don't limit: The same person can trigger the new automation an unlimited amount of times.
    • Once per contact: The same person can only trigger the automation once. 
    • Once per contact every 24 hours: The same person can trigger the automation once per day.
  4. (Optional) Click + Add Follow-up Action at the bottom left to set up a multi-step automation. 
  5. Click Activate.

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