Wix Stores: Creating Automated Responses for Product Purchases

3 min read
Keep customers engaged with your shop by creating an automated response that they receive after buying your products. For example, you can send an email with a coupon offer that arrives 10 days after the initial product purchase. 
Screenshot of a sample automated email sent to a customer after purchase

Step 1 | Set up the trigger

The trigger is what sets the automation in motion. In this case, the trigger will be "order placed". 

To set up the automation trigger:

  1. Go to Automations in your site's dashboard.
  2. Click + New Automation.
  3. Click + Start from Scratch on the left.
  4. Click the title at the top to give the automation a name.
  5. Select Wix Stores from the available options.
  6. Select Order placed.
Screenshot of automations page for stores showing trigger options c

Step 2 | (Optional) Add a delay

Take a moment to consider the best time to send the automated response. Customers probably won't want to immediately receive a reminder to shop again on your site just after completing a purchase. You may get better results by sending your message a week or two later.

To set when the automation is sent:

  1. Click Add Delay
  2. Select Days, Hours, or Minutes.
  3. Enter the number.
Screenshot of automations page for stores showing delay options

Step 3 | Select products

Choose the products that trigger this automation by choosing a condition. You can select up to 50 products per automation.
For example, if you sell 7 types of soaps, you can add the condition that any of the 7 soaps was purchased. 

To select which products trigger the response:

  1. Click +Add Condition.
  2.  Select Line items from the first drop-down.
  3. Select Includes any of from the second drop-down.
  4. Select the relevant products.
Screenshot of automations page for stores showing the conditions selected

Step 3 | Choose the automated response

Wix offers a variety of ways to respond to clients after a trigger is activated. Choose whether you want to send an email, a chat message, or maybe email your customer a coupon to encourage them to make another purchase. 
Screenshot of automations page for stores showing some of the possible automated responses
Important:
If you're sending an email, make sure to customize the message and design your email to suit your brand.

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