Wix Stores: Creating Automated Responses for Product Purchases
3 min read
Keep customers engaged with your shop by creating an automated response that they receive after buying your products. For example, you can send an email with a coupon offer that arrives a week after the initial product purchase.
Step 1 | Set up the trigger
The trigger is what sets the automation in motion. In this case, the trigger will be a product purchase. You can decide whether this automation is sent when any product is purchased or only after the purchase of selected products.
To set up the automation trigger:
- Go to Automations in your site's dashboard.
- Click + New Automation.
- Click + Start from Scratch on the left.
- Click the title at the top to give the automation a name.
- Select Wix Stores from the available apps.
- Select Store order placed.
- Select which products trigger the automation:
- All Products: Purchase of any product triggers an action.
- Selected products: Only products you choose trigger the automation:
- Select Specific Products from the drop-down.
- Click in the Select a product field.
- Select checkboxes next to the relevant products.
- Click Apply.
Step 2 | Select the automated response
Wix offers a variety of ways to respond to clients after a trigger is activated. Choose whether you want to send an email, a chat message, or maybe email your customer a coupon to encourage them to make another purchase.
Step 3 | Set the timing of your automation
It's worth taking a moment to consider the best time to send automated responses. A customer who just completed a purchase probably won't want to immediately receive a reminder to shop again on your site. You may get better results by sending your message a week or two after the initial purchase.
To set when the automation is sent:
- Click the Arrow icon to expand the Timing section.
- Select an option from the Choose a time to send this action drop-down:
- Set custom time (Recommended):
- Select Days, Hours, or Minutes.
- Click the up and down arrows to set the number or enter a number.
- Immediately: The action is performed as soon as the trigger occurs.
- Set custom time (Recommended):
- Choose how often the same contact can trigger the automation.
- Don't limit: The same person can trigger the new automation an unlimited amount of times.
- Once per contact: The same person can only trigger the automation once.
- Once per contact every 24 hours: The same person can trigger the automation once per day.
- (Optional) Click + Add Follow-up Action at the bottom left to set up a multi-step automation.
- Click Activate.
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