Wix Stores: Creating Automated Responses for Product Purchases
3 min read
Keep customers engaged with your shop by creating an automated response that they receive after buying your products. For example, you can send an email with a coupon offer that arrives 10 days after the initial product purchase.
![Screenshot of a sample automated email sent to a customer after purchase](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2024/06/04/3acb2382-28ef-4d00-8b65-50e693d8bdd1/74194ddb-6841-4823-a390-d43e35bf00c2.png)
Step 1 | Set up the trigger
The trigger is what sets the automation in motion. In this case, the trigger will be "order placed".
To set up the automation trigger:
- Go to Automations in your site's dashboard.
- Click + New Automation.
- Click + Start from Scratch on the left.
- Click the title at the top to give the automation a name.
- Select Wix Stores from the available options.
- Select Order placed.
![Screenshot of automations page for stores showing trigger options c](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2024/01/24/98a458b6-316d-4c66-8599-48d002751ed2/c7cfcf21-9d01-45ac-80a4-55845e3eb644.png)
Step 2 | (Optional) Add a delay
Take a moment to consider the best time to send the automated response. Customers probably won't want to immediately receive a reminder to shop again on your site just after completing a purchase. You may get better results by sending your message a week or two later.
To set when the automation is sent:
- Click Add Delay.
- Select Days, Hours, or Minutes.
- Enter the number.
![Screenshot of automations page for stores showing delay options](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2024/06/04/1f7e9b0a-63da-4c6d-a475-20828f910e05/5b0d4cf7-2b23-4eef-aa94-2d0ec2bb4971.png)
Step 3 | Select products
Choose the products that trigger this automation by choosing a condition. You can select up to 50 products per automation.
For example, if you sell 7 types of soaps, you can add the condition that any of the 7 soaps you sell was purchased.
To select which products trigger the response:
- Click +Add Condition.
- Select Line items from the first drop-down.
- Select Includes any of from the second drop-down.
- Select the relevant products.
![Screenshot of automations page for stores showing the conditions selected](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2024/06/04/10c8faba-9209-49f1-bd70-4b0ff7d3acfb/96116d10-112e-4a3e-a792-63b78a63f7cd.png)
Step 3 | Choose the automated response
Wix offers a variety of ways to respond to clients after a trigger is activated. Choose whether you want to send an email, a chat message, or maybe you can email your customer a coupon to encourage them to make another purchase.
![Screenshot of automations page for stores showing some of the possible automated responses](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2024/06/04/2da6d2ec-2228-48bf-8056-9e4f2b6a9f6d/a34fc15a-6adc-4fe9-b869-efedbfd25f62.png)
Important:
If you're sending an email, make sure to customize the message and design your email to suit your brand.
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