Wix Stores: Adding Product Modifiers

• Inventory
• Pricing
• Pre-order 
• Cost of goods 
• Shipping weights 

You can create text choice modifiers for customers to select. Then, go to the layout settings in your editor to choose how you want to display the choices: in a dropdown list or as buttons.

1. Enter the modifier name (e.g. Mug Style).
   Tip: This name is visible to customers.

2. Select Text choices from the Field type dropdown.

3. Select or deselect the checkbox next to This is a required field.

4. Type your first option choice (e.g. Panda).

5. Click +Another Choice and add additional option choices (e.g. Dolphin). 

6. Click Add.

Use this option to let customers select a color.

Tip: You also have the option of uploading a swatch image instead of a solid color.  

1. Enter a modifier name.
   Tip: This name is visible to customers.

2. Select Color swatches from the Field type dropdown.

3. Select or deselect the checkbox next to This is a required field.

4. Enter or select an option name (e.g. Color or Pattern).

5. Type your first color name (e.g. Pink or Floral).

6. Click the Select shade icon .

7. Enter a color code or select a shade.
   Note: The shade you choose will be used for this color in all products.

8. (Optional) Select a swatch image:
   Note: Even if you add an image, you need to select a color.

   1. Click the Plus icon next to Swatch image.

   2. Upload or select the swatch image and click Add Media.

9. Click the Checkmark icon  .

10. Add additional colors.

11. Click Add.

Create a text box modifier to allow customers to enter free text.

1. Enter a modifier name.
   Tip: This name is not visible to customers.
2. Select Text box from the Field type dropdown.
3. Select or deselect the checkbox next to This is a required field.
4. Enter the Text box title (e.g. What name should we add to the gift box?)
5. Enter the maximum characters that customers can enter.
6. Click Add.

1. Click the More Actions icon  next to a modifier.
   
2. Select Connect images & videos.
3. Click the Plus icon  next to the first option.
4. Select or upload an image and click Apply.
5. Repeat steps 3 and 4 for all the available modifiers.
6. Click Apply.

You can set text choices, color swatches, and text box modifiers as either required or optional.

When customers leave an optional modifier unanswered, they can still add the product to their cart.

Note: As of October 2026, new modifiers are optional by default, and modifiers you created before this update keep their current setting.