Wix Stores: Adding Product Modifiers

Product options let you manage certain things separately for each variant. Let's look at an example. 

A store owner sells a t-shirt that comes in small and large. They track inventory quantities for each size. In addition, each size is sold at a different price. To manage pricing and inventory for each variant (the small and large variants), they need to create 'Size' as a product option.

This merchant sells another t-shirt, but it comes in 1 size. The seller offers the t-shirt with either a cat print or a dog print. After the merchant receives an order, they add the print to the t-shirt (it's an embellishment, not a separate product). In this example, the product has 1 type of inventory and is always sold at the same price, so they create the cat/dog print option as a modifier.

If you need to manage any of the following per variant, use product options instead of modifiers:

Tip: You can add both product options and modifiers to a product.

Learn more about the differences between product options and modifiers.

When you create a modifier, you can choose one of 3 field types: text choices, color swatches, or text boxes where customers enter text. 

Tip: For your customers, text choices or color swatches for a product option or a modifier look the same. In the example below, the size drop-down is a product option while the other selections are all modifiers.

Text choices can be displayed either as a drop-down list or as buttons. Learn more about selecting how your text options are displayed.

You can add up to 10 modifiers.

After you create and save a modifier, you can add images or videos to each option. 

Yes. If, for instance, you added an engraving modifier to multiple products, but decide that you no longer offer engraving, you can delete this modifier. It will be removed from all products.

You can also edit the modifier name. The change will apply to all relevant products.

The modifier name you give when creating a text choice or color swatch field type is displayed to customers. 

However, when you create a text box field type, you enter a separate modifier name that is for internal use. For customers, you can enter a longer text box title (up to 100 characters). This gives you the option of adding a short name for yourself, but a longer title that explains the option to customers. 

When the field type is text choice or color swatch, the field is always required. When creating a text box field, you can choose whether to make it required or not.

You can make filtering simpler for customers by grouping similar option choices together. For example, instead of showing each shade as a separate filter, you can combine them into a single filter for each color.

You can also chose how you want to sort the filter options, including the ability to manual reorder them into an order that makes sense for your site.

Learn more about grouping and reordering your product filters.