Wix Owner App: Sending Customized Push Notifications

3 min read

Create and send customized push notifications to your members right from the Wix Owner app.

Direct your members to an item (product, service etc), a specific tab on your app, or to a custom screen. You can also send or resend notifications to specific members and check the open and delivery rates.

In this article, learn more about:

Creating and sending push notifications

With push notifications, you can share the updates that you think your members will be interested in. For example, if one of your members was in the process of making a booking on your site, a push notification can remind them that their booking is still in the cart waiting for them.

To create and send a push notification:

Go to your site in the Wix Owner app.
Tap Add at the bottom.
Tap Send a push notification.
Tap Start Creating.
Type the message you want to appear in the notification.
Choose what opens when members tap the notification:
- An Item: Send members to view a specific product, service, and more.
- A Tab: Direct members to a specific tab on your site, like 'home' or 'shop'.
- A Custom Screen: Add text, images, or video to a custom screen that you create.

(Optional) Tap Send a test notification to my phone to see how your notification will look before you send it.
Tap Next.
Select the checkboxes next to the members you want to receive the notification.
Tap Next.
Tap Send Push Notification.

Resending push notifications

Track the opening rate of your push notifications to view which members have interacted with your notification and those that have not, and decide whether to resend the notification.

Sometimes, members may not have seen or opened a notification. In these cases, resending the notification can encourage engagement.

Before you resend a push notification:

If a member has not interacted with your notification it does not mean they haven't yet seen it. For example, members may have seen the notification on their home screen. Avoid spamming your members by choosing carefully who you resend notifications to.

To resend push notifications:

Go to your site in the Wix Owner app.
Tap Manage at the bottom.
Tap Push Notifications under Marketing.
Tap on the relevant push notification.
View the Member Stats of the notification:
- Opened: Members who opened your push notification.
- No Interaction Yet: Members who read your notification on their home screen, haven't seen it yet, or have their notifications turned off.
Tap the More Actions icon at the top right.
Tap Resend this push notification to send the notification again.