Wix Logo: Working with Secondary Logos in the Wix Logo Maker

4 min read
Your logo is central to your brand's image - so it's important to get it right. When designing your logo, it's helpful to compare and contrast ideas, so you can be sure you're happy with the final design.
With the secondary logo option, you can design multiple versions of your logo with different business names, all under one brand. This allows you to dress up your logo for special events, holiday seasons and promotions.
Secondary logos come as a 500 x 500 px PNG file and can be downloaded with an Unlimited or Business Logo Maker plan.
Secondary Logos in the Brand Kit
Our new Brand Kit offers additional features for your logo. With the Brand Kit, you get the ability to make post-download edits and get access to additional file types (including secondary logo files). You can access the kit with the Social, Brand Plus, Unlimited, or Business Logo plans. 
A screenshot of a Primary logo versus Secondary logos.
In this article, learn more about:

The difference between primary and secondary logos

Your primary logo is your main logo. You can download this logo version's complete branding and file package, according to the Logo Maker plan you have. Once you download your primary logo, you lock your Business Name for the primary version, and can't change it.
Your secondary logo(s) are variations of your main logo. You can create as many secondary logos as you like, with different Business Names. Secondary logos are downloadable as 500 x 500 px PNG files with an Unlimited or Business Logo Maker plan.
A screenshot of Primary and Secondary logo versions side by side.

Design different versions of your logo in the Brand Studio. Use these secondary logos to compare your ideas or to create seasonal / promotional designs for upcoming events.

To create a secondary logo:

  1. Go to the Wix Logo Maker
    Note: This will take you to the Brand Studio of the most recent brand you were working on.
  2. Click the My Brands drop-down at the top.
  3. Select the relevant brand.
  4. Click the Create a New Design icon under Brand Designs.
  5. Click Logo.
A screenshot of the Create a new design page with the Logo option highlighted
  1. Hover over the relevant logo design and click Select / Duplicate.
  2. Customize your logo.

You might decide you prefer one of your secondary logo designs and want to make it your primary logo. You can do so in a few clicks. However, once you download a primary logo, that logo is locked, and you can't make any other secondary logos primary.

To set a secondary logo as your primary logo:

  1. Go to the Wix Logo Maker
    Note: This will take you to the Brand Studio of the most recent brand you were working on.
  2. Click the My Brands drop-down at the top.
  3. Select the relevant brand.
  4. Hover over the relevant secondary logo under Brand Designs and click the More Actions icon .
  5. Click Set as Primary Logo.
A screenshot of the Set as Primary Logo option

FAQs

Click a question below to learn more about working with secondary logos:

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