Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker

5 min read
Establish a truly unique and recognizable brand through the use of patterns. Patterns help to communicate your brand's personality and values. They also increase your business' memorability.
Create a pattern made up of icons, shapes, text or images and customize it to suit the intention of your branding. You can add a pattern to a shape or icon when creating a logo, social post or business card.
A gif showing various patterns applied to a Logo.

To add and customize a pattern:

  1. Go to the Brand Studio.
  2. Click the My Brands drop-down at the top.
  3. Select the relevant brand.
  1. Hover over the relevant brand design (Logo, Social Post or Business Card) and click the Edit icon .
  2. Depending on what you want to add your pattern to, click Symbols  or Shapes  on the left.
  3. Hover over the relevant symbol / shape and click Customize.
    Note: If you haven't yet added a symbol / shape, click + Add Symbol / + Add Shape.
  4. Click the Shape Fill / Icon Fill drop-down and select Pattern.
    Note: This option is available when you enable the Fill Color toggle.
A screenshot highlighting the Shape Fill drop-down menu options.
  1. Click Customize below the Shape Fill / Icon Fill drop-down.
  2. Click the Pattern Graphic drop-down and select your preferred graphic: Icon, Shape, Text or Image.
  3. Depending on the graphic you choose, customize your pattern using the following options:

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