Wix Logo: Adding and Customizing Patterns in the Wix Logo Maker
5 min read
Establish a truly unique and recognizable brand through the use of patterns. Patterns help to communicate your brand's personality and values. They also increase your business' memorability.
Create a pattern made up of icons, shapes, text or images and customize it to suit the intention of your branding. You can add a pattern to a shape or icon when creating a logo, social post or business card.
![A gif showing various patterns applied to a Logo.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2023/01/09/19d81a24-45ca-4203-a13e-393043cd85d2/cfea3733-8ba9-49ef-b821-1421f0659674.gif)
To add and customize a pattern:
- Go to the Brand Studio.
- Click the My Brands drop-down at the top.
- Select the relevant brand.
![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2023/02/23/2271292f-4c8b-4e15-81d4-7b13c67fb2ce/88dd76c6-4a1d-47cd-bff1-3578ada3e123.png)
- Hover over the relevant brand design (Logo, Social Post or Business Card) and click the Edit icon
.
- Depending on what you want to add your pattern to, click Symbols
or Shapes
on the left.
- Hover over the relevant symbol / shape and click Customize.
Note: If you haven't yet added a symbol / shape, click + Add Symbol / + Add Shape. - Click the Shape Fill / Icon Fill drop-down and select Pattern.
Note: This option is available when you enable the Fill Color toggle.
![A screenshot highlighting the Shape Fill drop-down menu options.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/5c3e602a-8647-41f7-bb22-686374bf97ce/2023/01/09/e9960896-8489-4b77-be05-8a3472c59150/5b2f40db-ab79-4c8c-987f-59ab37c9cd34.png)
- Click Customize below the Shape Fill / Icon Fill drop-down.
- Click the Pattern Graphic drop-down and select your preferred graphic: Icon, Shape, Text or Image.
- Depending on the graphic you choose, customize your pattern using the following options:
Icon
Shape
Text
Image