Wix Automations: Customizing Automated Emails

When creating an automation that sends an email, you can customize the email being sent. Write and design your email template, and send it from your preferred email address so recipients know who to reply to. Add dynamic values, for example to address your recipients by name, so your emails feel personal.
In this article, learn more about:

Customizing the sender details attached to your email

Who do you want recipients to see as the sender of your emails? Use your business name so your message is recognized at first glance. Include a reply-to email that will route straight to the right inbox, so your customers can easily get in touch.

To set your sender details:

  1. Go to Automations in your site's dashboard.
  2. Choose what you want to do:
    • Create a new automation:
      1. Click + New Automation
      2. Click + Start from Scratch or click Set Up next to a suggested automation.
    • Edit an existing automation:
      1. Click the More Actions icon next to the relevant automation. 
      2. Click Edit.
  3. Click the title to give your automation a name.
  4. Select a trigger for your automation.
  5. Make sure Send an email is selected in the Action section.
Screenshot of automation action selection.
  1. Scroll down to the Sender details section and click Edit.
  2. Edit your sender details:
    • From name: Edit the name that appears in the recipient's inbox and click Save.
    • Reply-to email: Edit the email address people reach when they hit reply and click Save.
Screenshot of window to edit email sender details.
  1. Click Activate or Save to activate or save your automation.
Important information about the reply-to address:
  • Automated emails sent from a public email service like Gmail or Yahoo tend to land in the spam or promotions category. It's better to use an authenticated address (e.g. you@yourbusiness.com).
  • If you use a public domain address, Wix redirects your email through our own authenticated address. Don't worry, only your name and subject line appear in the inbox and readers' replies will go straight to your inbox.
  • You may be asked to confirm your reply-to address. If so, you'll receive an email in your inbox with instructions.

Editing your email template

Make your automated email your own. Add text, images, videos and more to make it eye-catching and reflective of your brand. Add dynamic values for a personal touch (e.g. "Hi David, we noticed you left something in your cart").

To edit your email template:

  1. Go to Automations in your site's dashboard.
  2. Click + New Automation or click an existing automation to edit it.
  3. Select a trigger for your automation.
    Note: Make sure you're happy with the automation trigger you've selected before designing your email. If you change your trigger, your email will return to the style and content of the default template.
  4. Make sure Send an email is selected in the Action section.
  5. Scroll down to the Create Your Email section and click Edit Template.
Screenshot of email template section within automation.
  1. Edit your email template: 
    • Customize existing elements in the email. 
    • Add more elements to the email. 
    • Add dynamic values to personalize the email. Choose where you want to add a dynamic value:
      • In the subject line of the email
        1. Click Edit next to the subject.
        2. Click + Dynamic Value below the subject and select a value from the drop-down.
        3. (Optional) Click the Preview text field and enter the text that will appear in after the subject line in the recipient's inbox. 
        4. Click Save
      • In the content of the email
        1. Click the relevant text field. 
        2. Click + Add Dynamic Value on the Customize text panel on the left.
        3. Select a value from the drop-down menu.
        4. (Optional) Enter the fallback text that will be used in case there is no data available for the variable selected. For example, you can add "valued customer" in case the customer's name is unknown.
        5. Click Add
A screenshot showing adding a dynamic value and fallback text to the email content.
  1. When you've finished customizing your email, click Save & Continue/Publish at the top right.
  2. Click Activate or Save to activate or save your automation.


Here are some common questions about customizing automated emails:

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