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Wix AI Site Chat: Customizing the AI Response Style

3 min
Control the way your AI Site Chat sounds when talking to your site visitors. Customizing the response style helps you create a consistent brand experience and match the tone your audience expects (e.g. fun vs. professional). Improve clarity by adjusting the message length, and even add a human touch with emojis and a custom avatar that you chose.
The AI response style screen in Wix AI Site Chat.

Customizing the AI response style

Set the tone, message length, and personality through emojis and avatars so every chat with your visitors feels on-brand.
  1. Go to AI Site Chat in your site's dashboard.
  2. Click the AI response style tab.
  3. Choose what to customize:
4.  Click Save at the top right.
Note:
To avoid interruptions for visitors already chatting with the AI, changes apply to new conversations only.
A screenshot of the AI response styles.
Preview before going live:
Test your AI to check how it responds to your questions before publishing it on your site.