Wix AI Site Chat: Customizing the AI Response Style
3 min
Important:
Wix AI Site Chat is no longer available to install on new sites. Wix Smart Chat is replacing it as the new AI and manual chat solution. Learn more about Wix Smart Chat.
Control the way your AI Site Chat sounds when talking to your site visitors. Customizing the response style helps you create a consistent brand experience and match the tone your audience expects (e.g. fun vs. professional). Improve clarity by adjusting the message length, and even add a human touch with emojis and a custom avatar that you chose.

Customizing the AI response style
Set the tone, message length, and personality through emojis and avatars so every chat with your visitors feels on-brand.
View an example for a skateboard shop
View an example for a law firm
- Go to AI Site Chat in your site's dashboard.
- Click the AI response style tab.
- Choose what to customize:
Message length
Tone of voice
Emoji
Avatar
4. Click Save at the top right.
Note:
To avoid interruptions for visitors already chatting with the AI, changes apply to new conversations only.

Preview before going live:
Test your AI to check how it responds to your questions before publishing it on your site.


