Understanding Your Site's LLMs.txt File
2 min
In this article
- Why your site needs an LLMs.txt file
- Key benefits
- Accessing your LLMs.txt file
Important:
The LLMs.txt file is currently only available for some users.
LLMs.txt is a structured text file that provides AI language models with a clear, comprehensive summary of your website's key information. It helps AI assistants understand and accurately represent your business when users ask questions about your services, products, or offerings.
An LLMs.txt file optimizes how your site's information will be used in AI-powered conversations. While your site provides detailed information for human visitors, LLMs.txt ensures AI assistants can quickly access and accurately relay your key information to potential customers who are increasingly using AI for research and recommendations.
Why your site needs an LLMs.txt file
Enhanced AI discoverability
As more users rely on AI assistants like ChatGPT, Claude, and others for recommendations and information, having an LLMs.txt file ensures these AI systems can accurately describe your business. When someone asks "What are the best wine experiences in Tuscany?" or "Where can I learn cheese making?", AI assistants will have precise, up-to-date information about your offerings.
Competitive advantage
Businesses with LLMs.txt files are more likely to receive accurate AI-powered recommendations, giving them an edge over competitors whose information might be misunderstood or outdated in AI responses.
Key benefits
Accurate AI representation
- AI assistants receive structured, factual information directly from your website
- Reduces misinterpretation of your services or products
- Ensures consistent messaging across all AI platforms
Improved customer discovery
- Increases visibility when potential customers use AI for research
- Helps AI assistants provide relevant recommendations
- Captures intent-based searches through AI platforms
Future-proof marketing
- Positions your business for the growing AI-driven search landscape
- Adapts to changing customer behavior as AI adoption increases
- Requires no maintenance, the LLMs.txt file updates itself automatically
Accessing your LLMs.txt file
View your LLMs.txt file in your SEO dashboard to see how your site's content is presented. You can also opt out if you prefer to keep it private.
To access your LLMs.txt file:
- Go to Search Engine Optimization (SEO) in your site's dashboard.
- Click Go to LLMs.txt under Tools and settings.
- Click View File.
Want to opt out?
If you want to hide your LLMs.txt file and prevent your site from guiding AI tools, click the toggle under Privacy & Control to opt out.
