Third-Party Apps: ActiveCampaign
5 min
In this article
- Step 1 | Add and connect ActiveCampaign
- Step 2 | Create an automation
- Step 3 | Map data from the trigger to ActiveCampaign
- Step 4 | Activate automation
- FAQs
Connect your Wix account to your ActiveCampaign account so you always have the most up-to-date information. Using our automations, you can send data like store orders, form submissions, and more to ActiveCampaign as soon as they're captured in Wix.
Before you begin:
Step 1 | Add and connect ActiveCampaign
When connecting your ActiveCampaign account, you are providing permissions for Wix to access your CRM data. You can remove permissions at any time from your ActiveCampaign account.
Note:
- Wix integrates with ActiveCampaign using API version 3. For the most up-to-date information on ActiveCampaign's API capabilities, please consult their documentation.
- When integrating ActiveCampaign with Wix, a special Wix tag is created in your ActiveCampaign account. This tag allows you to track user actions and segment your audience effectively. You can then create campaigns based on this tag and trigger specific automations.
- To understand how Site Tracking works with ActiveCampaign, please review ActiveCampaign’s overview of Site Tracking.
- To set up Site Tracking with your Wix website, please follow ActiveCampaign’s How to set up Site Tracking guide.
To connect ActiveCampaign to your Wix account:
- Sign in to your ActiveCampaign account.
- Go to Settings in the ActiveCampaign dashboard.
- Click Developer.
- Copy the API Access URL and Key under API Access.
- Go to Manage Apps in the relevant site's dashboard.
- Click ActiveCampaign.
- Click Connect.
- Enter the API Access URL and Key from ActiveCampaign that you copied in Step 4 above.
- Click Connect.
Step 2 | Create an automation
Once you have connected your ActiveCampaign account, you can now create an automation with ActiveCampaign as the action.
To create an automation:
- Go to Automations in your site's dashboard.
- Click + New Automation at the top right.
- Choose how you want to start creating your automation:
- From Scratch: Click Start from Scratch to begin from a blank automation template.
- Suggested automation: Use the categories or search bar to find the suggested automation you want to edit. Then click Set Up next to the automation.
- Set up the trigger(s) based on the app you selected. Learn more about creating an automation.
Step 3 | Map data from the trigger to ActiveCampaign
Next, you need to match the data from your chosen trigger to the relevant ActiveCampaign entity and fields. This ensures the data from Wix gets to the right place on ActiveCampaign.
For example, if your trigger is a new form submission, you will need to match the customer's data to the relevant entity fields in ActiveCampaign.
To map data from the trigger to ActiveCampaign:
- Click + to add a step.
- Click Action.
- Select Update ActiveCampaign.
- Select the relevant entity from the Select which object to update in ActiveCampaign drop-down:
- Contact: Represent individual people in your database, allowing you to track engagement, communication, and automation.
- Deal: Help manage sales opportunities by tracking the progress of deal through a customizable pipeline.
- Account: Store company-level information to manage and track interactions with businesses rather than individual contacts.
- Click Map Fields.
- Choose the relevant pieces of Wix data under Data from trigger, so the right ActiveCampaign fields get updated.
- (Optional) Click + Add Field to add collect more information and send it to your ActiveCampaign account.
- Click Save.
Step 4 | Activate automation
Click Activate at the top right to make your automation live. Now, every time the automation is triggered (e.g. whenever a new store order is placed), the data you mapped from Wix will be updated in the relevant ActiveCampaign fields.
For example, if you created an automation with a form submission trigger, every time a site visitor fills in that form, their submission details are sent to the relevant ActiveCampaign entity and fields.
FAQs
Click a question below to learn more about the ActiveCampaign integration.
What is a ActiveCampaign field?
What is an ActiveCampaign required field?
Why can't I see some of my ActiveCampaign fields while mapping them?
What happens if I delete a field in my Wix form being mapped to ActiveCampaign?
What happens if I rename a field in the Wix form mapped to ActiveCampaign?
What happens if a contact submits multiple forms with the same email address in ActiveCampaign?
How do I pass UTM parameters from my Wix website to ActiveCampaign?
How do I manage site tracking on both ActiveCampaign and my Wix website?
