header-logo
Getting started with WixBuild your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.
Creating a websiteRead how to use the Wix Editor and manage content on your site. Discover how to protect your visitors' privacy and make your site accessible.
Account & billingReview your account settings, manage your subscriptions and plans and understand your invoices.
Using the Wix mobile appsUse our mobile apps to run your business efficiently on the go and set up a dedicated app for your site members to stay in touch.
Connecting a domainFollow our step-by step guides to learn how to purchase, connect or transfer a domain for your site, and find out how to keep your site’s data secure.
Managing your businessGet tools to grow your business and web presence. Find the right tools for your specific needs, set up online payments and keep track of your site's analytics.
Promoting your siteLearn to make your site more visible promoting it on search engines, sending emails and running paid ads. Improve your online presence with practical tips.
Studio, Partners & EnterpriseGet the most out of your Studio or Enterprise account with advanced features that'll help you work more efficiently.
Need more help?Find solutions for site performance and technical issues, learn about issues we’re working to fix or contact us for help.
placeholder-preview-image
Wix LearnImprove your skills with our courses and tutorials.
Wix BlogGet tips for web design, marketing and more.
SEO Learning HubLearn to increase organic site traffic from search engines.
Website developmentBuild a custom site using our full-stack platform.
Hire a ProfessionalGet matched with a specialist to help you reach your goals.
placeholder-preview-image
In this article
  • Automatic image optimization
  • Content delivery network (CDN)
  • Defense against distributed denial-of-service (DDoS) attacks
  • Lazy loading images
  • FAQs

Site Performance: How Wix Improves a Site's Loading Time

In this article
  • Automatic image optimization
  • Content delivery network (CDN)
  • Defense against distributed denial-of-service (DDoS) attacks
  • Lazy loading images
  • FAQs
Having a fast loading time ensures a smooth and pleasant experience for site visitors. We're always striving to optimize the performance of Wix sites, and have implemented ways to improve loading time.

Automatic image optimization

Images can add life and context to a site. Whether you're using them to display photography, information, or for decoration, it's important that their quality isn't compromised. 
When you upload an image to a Wix site, we resize the image for optimal quality and site loading time. Images less than 25MB are automatically compressed, so you don't need to change anything before you upload. 

Content delivery network (CDN)

To ensure optimal loading speed, Wix uses CDN - a system of global cache services and proxy servers. CDN works by delivering site content to visitors from the server geographically closest to them.
CDN acts as the middleman between Wix servers and site visitors, reducing latency and site loading time.

Defense against distributed denial-of-service (DDoS) attacks

Whether your site has a Wix domain or is connected to the name servers, we minimize the effect of DDoS attacks against the site.
DDoS attacks overload the servers, and cause them to react slowly or not at all. Wix has a set infrastructure that can lessen the results of these attacks, and may prevent a site's loading time from being severely impacted. 

Lazy loading images

High resolution images can significantly impact a site's loading time. To ensure a better visitor experience without compromising content, Wix uses a technique called lazy loading. 
This technique boosts loading time by replacing high-resolution images with low-resolution versions. The low-resolution placeholders load instantly (even on slower networks), while the high-resolution content loads in the background. Once loaded, the high-resolution images automatically replace the placeholders.

FAQs

Click a question below to learn more.

Helpmate

Hello

Need a bit more guidance?
Unlock personalized helpLog in to get the most out of Helpmate.