Setting Up a 301 Redirect for a Multilingual Site

5 min read
In this article
  • Creating a 301 redirect for a multilingual site
  • Importing redirects for a multilingual site
  • Deleting a 301 redirect for a multilingual site
  • FAQs
Setting up a 301 redirect for a multilingual site ensures that visitors are seamlessly redirected from an old URL to a new one in the correct language. This helps maintain a smooth user experience and preserves your SEO rankings.
For example, if you had an old URL for an English page, such as /about-us, and you now have a new URL for that page in French, setting up a 301 redirect ensures that French-speaking visitors land on the correct page.
A screenshot of the URL Redirect Manager dashboard for a multilingual site.
In this article, learn more about:

Creating a 301 redirect for a multilingual site

Creating a 301 redirect for a multilingual site ensures that visitors are seamlessly redirected from an old URL to a new one in the correct language. This helps maintain a smooth user experience and preserves your SEO rankings.

To create a multilingual redirect:

  1. Go to your SEO Dashboard.
  2. Select Go to URL Redirect Manager under Tools and settings.
  3. Click the language drop-down at the top and select the language you want to create a redirect for.
  4. Click + New Redirect.
  5. Select Single redirect or Group redirect.
  6. Enter the old URL path you want to redirect from (e.g., /about-us) under Old URL.
  7. Enter the new URL that you want to redirect to:
    • For pages on your site: Start typing the URL slug of your new page and select it from the drop-down.
    • For external pages: Enter the entire URL that you want to redirect to.
  8. Click Save, or click Save & Add Another to add more.
Note:
The new URL cannot contain the language query parameter "?lang=".
A screenshot of the redirect creation menu.

Importing redirects for a multilingual site

Upload a CSV file to import up to 500 URL redirects at a time. You can upload your own CSV file or download the provided template to create a new CSV file for the import.

To import multilingual redirects:

  1. Go to your SEO Dashboard.
  2. Select Go to URL Redirect Manager under Tools and settings.
  3. Click the language drop-down at the top and select the language you want to import redirects for.
  4. Click the More Actions icon  at the top and select Import redirects
  5. Click Upload CSV File.
    Tip: Click Download Template if you need a template to create your file. 
  6. Select the CSV file you want to import from your computer and click Open
  7. Select the type of redirect to import:
    • New: When the URL has no prior redirects.
    • Existing: When the URL already has a redirect setup. You can choose to override the existing redirect or not. By default, it will not be overridden. To override, switch the toggle on.
  8. Click Import Redirects
    Tip:
    Alternatively, click Replace File to upload a different CSV file. Then select the file and click Open
A screenshot of the Import Redirects menu for a multilingual site.

Deleting a 301 redirect for a multilingual site

You can delete any 301 redirects that you no longer need using the URL Redirect Manager in your site's SEO Dashboard.
Important:
It is not possible to recover a 301 redirect after you delete it. 

To delete a redirect:

  1. Go to your SEO Dashboard.
  2. Select Go to URL Redirect Manager under Tools and settings.
  3. Click the language drop-down at the top and select the language you want to delete a redirect for.
  4. Hover over the 301 redirect that you want to delete.
  5. Click the Delete icon
  6. Select an option:
    • Delete for Language Only: Delete the 301 redirect only for the language you selected.
    • Delete for All Languages: Delete the 301 redirect for all languages on your site.
A screenshot of the Delete Redirects menu for a multilingual site.

FAQs

Click a question below to learn more about setting up 301 redirects for a multilingual site.