Setting Up a 301 Redirect for a Multilingual Site

In this article

Creating a 301 redirect for a multilingual site
Importing redirects for a multilingual site
Deleting a 301 redirect for a multilingual site
FAQs

Setting up a 301 redirect for a multilingual site ensures that visitors are seamlessly redirected from an old URL to a new one in the correct language. This helps maintain a smooth user experience and improves your SEO.

For example, if you had an old URL for an French page, such as /about-us, and you now have a new URL for that page in French, setting up a 301 redirect ensures that French-speaking visitors land on the correct page.

Important:

Redirects can only be done between pages in the same language and not across languages. For example, you can set up a redirect from a Spanish page to another Spanish page, but not from a Spanish page to a French page.

A screenshot of the URL Redirect Manager dashboard for a multilingual site.

Creating a 301 redirect for a multilingual site

Ensure that visitors are seamlessly redirected from an old URL to a new one in the correct language by creating a 301 redirect. This helps maintain a smooth user experience and improves your SEO.

To create a multilingual redirect:

Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click URL Redirect Manager.
Click the language drop-down at the top and select the language you want to create a redirect for.
Click + New Redirect.
Select Single redirect or Group redirect.
Enter the old URL path you want to redirect from (e.g. /about-us) under Old URL.
Enter the new URL that you want to redirect to:
- For pages on your site: Start typing the URL slug of your new page and select it from the drop-down.
- For external pages: Enter the entire URL that you want to redirect to.
Click Save, or click Save & Add Another to add more.

Note:

The new URL cannot contain the language query parameter: ?lang=

A screenshot of the redirect creation menu.

Importing redirects for a multilingual site

Upload a CSV file to import up to 500 URL redirects at a time. You can upload your own CSV file or download the provided template to create a new CSV file for the import. Each site can have a maximum of 5,000 redirects.

To import multilingual redirects:

Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click URL Redirect Manager.
Click the language drop-down at the top and select the language you want to import redirects for.
Click More Actions at the top and select Import [language] redirects.
Click Upload CSV File.
Tip: Click Download Template if you want to use a template to create your file.
Select the CSV file you want to import from your computer and click Open.
(If there are more than one type redirect detected) Enable the toggles next to each redirect type you want to import:
- New redirects: Add all new redirects to your website.
- Existing redirects: Replace existing redirects.
  Tip: Click Download a CSV report to check the status of each redirect you are importing.
Click Import Redirects.
Tip: Alternatively, click Replace File to upload a different CSV file. Then select the file and click Open.

A screenshot of the Import Redirects menu for a multilingual site.

Deleting a 301 redirect for a multilingual site

You can delete any 301 redirects that you no longer need using the URL redirect manager in your site's SEO & GEO dashboard.

Important:

You cannot undo the deletion of a 301 redirect.
Once you delete a language from your site, all of the redirects connected to it will also be deleted.

To delete a redirect:

Go to SEO & GEO in your site's dashboard.
Scroll down to Tools and settings.
Click URL Redirect Manager.
Click the language drop-down at the top and select the language you want to delete a redirect for.
Hover over the 301 redirect that you want to delete.
Click the Delete icon .
Select an option:
- Delete for [Language] Only: Delete the 301 redirect only for the language you selected.
- Delete for All Languages: Delete the 301 redirect for all languages on your site.