Product Roadmap

Request: Triggering Automations on Your Contacts' Birthdays

Launched
We are excited to announce that you can now create automations that trigger on your contacts' birthdays.

To do this, you first need to create a contacts segment that groups contacts by birthday. Then, create an automation using the Segments trigger set to trigger when a contact enters your birthday segment.
A screenshot of an automation with a Segments trigger.
Note: All information, including planned features and time estimations, are purely informative and are subject to change or cancellation at any time at Wix’s discretion. They do not represent a promise, commitment or guarantee of future availability or implementation, and should not be relied upon in making purchasing decisions.