header-logo
Learn how to use Wix to build your site and business.
Design and manage your site using intuitive Wix features.
Manage subscriptions, plans and invoices.
Run your business and connect with members.
Learn to purchase, connect or transfer a domain to your site.
Get tools to grow your business and web presence.
Boost your visibility with SEO and marketing tools.
Get advanced features to help you work more efficiently.
Find solutions, learn about known issues or contact us.
placeholder-preview-image
Improve your skills with our courses and tutorials.
Get tips for web design, marketing and more.
Learn to increase organic site traffic from search engines.
Build a custom site using our full-stack platform.
Get matched with a specialist to help you reach your goals.
placeholder-preview-image

Wix Mobile Apps: Guidelines for Naming Your Own App

1 min
In this article
  • Name guidelines
  • Tips for submission
When choosing a name for your own app, make sure it follows the naming guidelines for both Apple's App Store and Google Play.

Name guidelines

Your app name can not include:
  • Any special characters (e.g. #,@,&) or emojis
  • Prices or pricing information (e.g. 'Free app!')
  • Trademarked names or data
  • Names already used in popular apps or references to other apps
  • Inappropriate or irrelevant content
  • Names over the 30 character limit

Tips for submission

Read the tips below for choosing a name that won't be rejected:
  • Pick a unique name that accurately describes your app and its content.
  • Choose a name that is simple and easy for your users to remember.
  • Don't try to 'game the system' as Apple says by using popular or existing app names to draw  more attention to your app.
  • Reflect the app's core features in the name
  • Check the availability of the name before you submit. This includes all social media handles and domain names as well.
Tip:
Use the subtitle in the Store Listings section of your app's dashboard to provide extra context about your app without including it in the name.