Writing Headlines and Descriptions
2 min
Learn more about writing headlines and descriptions in Google Ads. Make sure you follow Google Ads policy when creating your ad content.
Make sure to write three headlines that can be combined in any order, and two descriptions that can also be combined in any order. Google will mix headlines and descriptions to best optimize your ad. Google may also leave out some headlines and descriptions that aren't converting.
What should I include in my headlines?
What should I include in my description text?
What if I'm not sure which headlines and descriptions to write?


Generate Suggestions under Short Headlines, Long Headlines or Descriptions. Enter info such as your business name, type, and what's important to mention. Then, click Generate to get sample text you can use in your ad campaign. 
