Wix Stores: Limiting Coupon Usage

The Apply to drop-down is where you select the products a coupon applies. The options vary by coupon type.

"Apply to" options:  

Tip: If you want to apply a coupon to a group of products, you can create a hidden category that contains all those products. Then, you can apply the coupon to that category. 

You can create a coupon with a time limit (e.g. Offer good in July only) or create one that can be used at any time.

To limit when the coupon can be used, deselect the Don't set an end date checkbox and  enter the end date. 

Note: The time of day a coupon expires depends on the time of day it was created. For example, if you created the coupon at 7:40 PM, and it is set to expire July 31, it will expire on July 31 at 7:40 PM (your time zone). 

You can limit the number of times a coupon can be used (e.g. offer available for the first 50 customers) and prevent the same customer from using a coupon more than once.

To limit the number of times a coupon can be used, select the Limit the total number of uses for this coupon checkbox and enter the number of times.
Note: Multiple purchase by the same customer or purchases by different customers are both counted. 

To let customers use a coupon only once, select the Limit to one use per customer checkbox. 

You can select Apply once per order to limit the use of $ Discount or % Discount coupons to one item in a particular order.

 

This means that if you have a $20 off hats coupon, and a customer buys two hats, the discount only applies to one of them (the hat with the lowest price).