Wix Bookings: Adding a 'Book' Button to Instagram

6 min read
Important:
  • You can only connect a Facebook page and an Instagram page to a single Wix site, not multiple sites.
  • You must connect a domain to your site to add a 'Book' button to your Instagram page.
Add a Book Now button to your Instagram business page to make it easier for clients to book your services while browsing social media. This is a great way to boost bookings for your new services during promotional campaigns on social media. 
Screenshot showing a book now button on Instagram.
In this article learn more about adding a:
Before you begin:

Adding a Service List 'Book' button to your Instagram business page

Add a single service calendar 'Book' button to your Instagram business page to direct clients to the calendar for a specific service. They can then choose the session date and time that suits them.

To add a Service list 'Book' button to Instagram:

  1. Go to Booking Integrations in your site's dashboard.
  2. Click Connect under Instagram.
  3. Click the drop-down and click Service List.
  4. Click Continue.
  5. Review the link settings for the Facebook Business Manager, Facebook Page and Meta Pixel. Note: Visit the Meta Business Help Center for more information.
  6. (Optional) Enable the Automatic advanced matching toggle to increase the visibility of your business to users on Instagram.
  7. Click Continue.
  8. Click Next.
  9. Click Done.
A screenshot showing how to add a service list 'book' button to Instagram.

Adding a single service calendar 'Book' button to your Instagram business page

Add a single service calendar 'Book' button to your Instagram business page to direct clients to the calendar for a specific service. They can then choose the session date and time that suits them.

To add a single service calendar 'Book' button:

  1. Go to Booking Integrations in your site's dashboard.
  2. Click Connect under Instagram.
  3. Click the drop-down and click Single Service Calendar.
  4. Choose which service's calendar you want to show from the second drop-down.
  5. Click Continue.
  6. Review the link settings for the Facebook Business Manager, Facebook Page and Meta Pixel. Note: Visit the Meta Business Help Center for more information.
  7. (Optional) Enable the Automatic advanced matching toggle to increase the visibility of your business to users on Instagram.
  8. Click Continue.
  9. Click Next.
  10. Click Done.
A screenshot showing how to add a single service calendar 'book' button to Instagram.

Adding a single service 'Book' button to your Instagram business page

Direct clients to a specific service page with all relevant information they need to book a session. This is a great option for promoting your new services on social media.

To add a single service 'Book' button:

  1. Go to Booking Integrations in your site's dashboard.
  2. Click Connect under Instagram.
  3. Click the drop-down and click Single Service.
  4. Choose which service you want to show from the second drop-down.
  5. Click Continue.
  6. Review the link settings for the Facebook Business Manager, Facebook Page and Meta Pixel. Note: Visit the Meta Business Help Center for more information.
  7. (Optional) Enable the Automatic advanced matching toggle to increase the visibility of your business to users on Instagram.
  8. Click Continue.
  9. Click Next.
  10. Click Done.
A screenshot showing how to add a single service 'book' button to Instagram.

Direct clients to any page on your site, depending on your needs. For example, this is a great way to promote your memberships and packages.

To add a custom link 'Book' button:

  1. Go to Booking Integrations in your site's dashboard.
  2. Click Connect under Instagram.
  3. Click the drop-down and click Custom Link.
  4. Enter the link to the page you want to direct clients to.
  5. Click Continue.
  6. Review the link settings for the Facebook Business Manager, Facebook Page and Meta Pixel. Note: Visit the Meta Business Help Center for more information.
  7. (Optional) Enable the Automatic advanced matching toggle to increase the visibility of your business to users on Instagram.
  8. Click Continue.
  9. Click Next.
  10. Click Done.
A screenshot showing how to a custom link 'book' button to instagram.

Frequently asked questions (FAQs)

Here are some frequently asked questions about adding a 'Book' button to Instagram:

Troubleshooting adding a 'book' button to Instagram

Click to choose from the list of common errors below, where it is not possible to add a 'book' button to Instagram.

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