Wixel: Creating and Connecting Your First Brand

In this article

Step 1 | Begin generating your brand
Step 2 | Adjust your brand
Step 3 | Connect the brand to your project

Begin establishing your business aesthetic and streamlining project design by generating your first brand with Wixel.

A brand is a collection of styles and designs (tone of voice, themes, etc.) that reflect the vibe of your business. Once you've generated and adjusted a brand, connect it to a project to streamline the project's design.

What's included in a brand?

Important:

Aria is powered by AI and as such may produce unexpected or inaccurate results. Always review Aria’s suggestions or changes before finalizing your design.
Generating and editing branded assets with Aria uses AI credits.

Step 1 | Begin generating your brand

Get started by creating a new brand with Aria in the chat. Using the information you give her, Aria can create everything you need for cohesive, personalized branding across projects.

To generate your brand:

Go to your project in Wixel.
Click the Brand kit dropdown at the top of your project.
Click Start Brand Setup to open the workspace.
Note: If you already created a brand in the past, click Create New Brand.
In the chat with Aria, select how to create your brand:
- From a logo: Create or upload a logo, and generate a brand from it.
- From a website: Provide a website URL and have Aria scan it to retrieve brand details.
- From a document: Upload a document and generate a brand from its information.
- From scratch: Share the brand's name and a business description.
Provide Aria with the relevant details in the chat to complete the brand profile.
Note: Depending on how you started, you may need to add a logo. Once added, the brand theme will automatically generate based on the logo.

Step 2 | Adjust your brand

Once you've generated a brand, it's displayed as a brand profile in the workspace. You can personalize the profile to suit you and your design needs—upload your own visual reference image, customize the business information, and more.

To customize your brand:

Select the brand profile in the workspace.
Hover over the relevant option to edit it:
- Text fields: Click the Edit icon to customize them:
  - Brand overview: Customize your business information in the text box to add or change details as needed.
  - Tone of voice: Adjust tone of voice that's used in all AI-generated branded text (friendly, professional, etc.).
  - Target audience: Change the target audience of your branded text—your customers, subscribers, etc. This is also taken into account when you generate branded text with AI.
  - Look and feel: Update the style of your brand's generated images and videos (e.g. mood and lighting).
- Logo: Select whether to remove your current logo, or upload a new one. If there's no logo in the field, you can generate one with Aria.
- Decorative image: Add a decorative image to the brand. You can ask Aria to generate one for you, or upload your own.
- Brand theme: Hover over the panel and click Edit Theme to adjust the fonts and colors used in your brand.

Step 3 | Connect the brand to your project

Happy with how your brand looks? Apply it to your project. Once you've connected them, any new project assets you create are automatically branded.

To connect the brand to your project, simply click Back to [your project's name] in the top bar.

Tip:

You can connect existing brands from your project workspace as well:

Go to your project in Wixel.
Click the Brand kit dropdown at the top of your project.
Select the relevant brand from the list.
Click Connect Brand.

Want to apply the brand to existing assets?

Apply the brand's theme to your project, or ask Aria to regenerate existing assets with your connected brand.

Did this help?

Hire a ProfessionalGet matched with a Wix Partner who can help you reach your site goals.

Start Now

Helpmate

Hello

Need a bit more guidance?

Unlock personalized helpLog in to get the most out of Helpmate.