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Getting started with WixBuild your website and business with Wix. Try using our AI tools to create your website, customize templates, or hire professionals to build or enhance your online presence.
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Wix Stores: Limits & Recommended Guidelines

To ensure that the Wix Stores platform remains stable and that your online store is usable and fast, Wix has set some limitations.

Wix Stores platform limits:

  • Products: You can upload up to 50,000 products from the Wix Stores Dashboard manually or by CSV import.
  • Product Options per Product: Each product can have up to 6 product options (e.g. color, size, material).
  • Choices per Product Option: Each product option (e.g. size) can have up to 100 option choices (e.g. Green, Blue)
  • Product Variants: You can create up to 1,000 variants per product.

What happens if you exceed any of these limits?

When you approach or exceed a limit, you'll first receive a notification in the Wix Stores Dashboard. When you exceed one of these limits, you’ll receive an error message.

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