Wix Stores: Limiting Coupon Usage

The Apply to drop-down is where you select the products a coupon applies. The options vary by coupon type.

"Apply to" options:  

Tip: If you want to apply a coupon to a group of products, you can create a hidden category that contains all those products. Then, you can apply the coupon to that category. 

You can create a coupon with a time limit (e.g. Offer good in July only) or create one that can be used at any time.

To allow the coupon to be used at any time, enter a start date and select the Don't set an end date checkbox. To limit use, enter a start date and an end date. 

Note: The time of day a coupon expires depends on the time of day it was created. For example, if you created the coupon at 7:40 PM, and it is set to expire July 31, it will expire on July 31 at 7:40 PM (your time zone). 

You can limit the number of times a coupon can be used (e.g. offer available for the first 50 customers) and prevent customers from using a coupon more than once.

To limit the number of times a coupon can be used, select the Limit the total number of uses for this coupon checkbox and enter the number of times.
Note: Multiple purchase by the same customer or purchases by different customers are both counted. 

To let customers use a coupon only once, select the Limit to one use per customer checkbox. 

You can select Apply once per order to limit the use of $ Discount or % Discount coupons to one item in a particular order.

 

This means that if you have a $20 off hats coupon, and a customer buys two hats, the discount only applies to one of them (the hat with the lowest price).