Wix Payments: Prohibited and Supported Healthcare FAQs
6 min read
- The following article applies to the United States only.
- This article is based on Wix’s payment provider partners' guidelines, which may be amended from time to time. The article is intended for assistance rather than to provide advice, and it is your responsibility to make sure that the products and services offered on your site are not included in the prohibited businesses list of Wix, nor any of its payment provider partners.
To get a better understanding of what healthcare products you may, or may not, be able to sell while using Wix Payments, consult the FAQs below on nutraceuticals, medical devices and telemedicine.
In this article, learn about:
A nutraceutical is defined as any substance that is a food, or part of a food, and provides medical or health benefits, including the prevention and treatment of disease.
What are prohibited nutraceuticals?
Wix does not support the sale of nutraceuticals that make deceptive or exaggerated health claims. Additionally, Wix does not support the sale of pseudo-pharmaceuticals specifically catered towards weight-loss or sexual enhancement.
The following products are prohibited:
Nutraceuticals that are harmful or make unsupportable claims
- “Natural” versions of rx-only drugs (a medical prescription)
- “Prescription-strength” versions of rx-only drugs
- Any pseudo-pharmaceutical or nutraceutical that claims to cure, prevent or treat an incurable disease.
- Products that have received regulatory action (e.g. a warning letter from a local health authority).
Nutraceuticals solely focused on weight-loss or increasing sexual performance
- Any product that offers unrealistic weight loss claims
- Any product where the sole purpose is to lose weight
Note: This does not include digestive support supplements, detox supplements, or energy supplements.
- Any product where the sole purpose is to increase sexual performance
- HCG (Human Chorionic Gonadotropin) drops
What are permitted nutraceuticals?
The following products and services are permitted:
- First aid products
- Fees for appointments for dermal fillers (dermal fillers as a service)
- Cosmetics and anti-aging beauty products
- Essential oils such as tea tree oil, lemon rind oil, Rosemary oil, peppermint oil, lavender oil, rosemary oil and garlic oil
- Supplements that do not include prescription ingredients, such as:
- Pre-workout drinks
- Protein powder
- Energy drinks
- Collagen diet supplement
- Gut health
- Immune capsules
- Plant extracts
Medical devices are any tools or technology used in healthcare for diagnosis, therapy or surgery.
What are prohibited medical devices?
Prohibited medical devices are products that require a prescription to be sold, or present elevated risk if misused.
The following products are prohibited:
Expired, unauthorized, or harmful products
- Products that are expired or past their “use by” dates
- Products that are damaged or misbranded
- Products labeled as "tester", "not for retail sale", or "not intended for resale"
- Products that have been the subject of criminal enforcement, injunctions, seizures, or warning letters by the FDA (Food and Drug Administration) or FTC (Federal Trade Commission).
- Products intended to defeat or obfuscate true drug tests results
- Used and refurbished subdermal medical devices (scalpels, implants)
Note: Products that are not designed to be used inside the body or create surgical incisions (e.g. used imaging equipment) is supportable
- Products determined to present unreasonable risk of injury by the FDA including:
- Ear candles
- Zappers being sold as medical devices that make unsupportable claims such as curing an incurable disease
Testing kits for incurable diseases and sexual health
- At-home diagnostic test kits for the following diseases:
- Rheumatoid Arthritis
- STDs (Sexually transmitted diseases)/STIs (sexually transmitted infections)
Note: At-home DNA test kits that test for and identify potential risks - but do not diagnose - are supportable (e.g. 23andMe, ColorGenomics)
- Prescription contact lenses and eyeglass lenses
Prescription-only and restricted sale devices
- Hearing aids
- Dermal fillers (gel-like substances that are injected beneath the skin to restore lost volume, smooth lines and soften creases, or enhance facial contours)
- Nebulizers (breathing machine that lets you inhale medicated vapors)
- Insulin and insulin pumps
- Hypodermic needles (one of a category of medical tools which enter the skin, called sharps, is a very thin, hollow tube with one sharp tip) and disposable syringes (used by doctors to inject medicines through intravenous or intramuscular ways for the treatment of diseases & also by research & development personnel)
Note: Only permitted when sold B2B or to professionals, with reasonable controls in place to ensure they don’t sell to direct consumers
- CPAP (Continuous positive airway pressure) , BiPAP (bilevel positive airway pressure) machines that require a prescription
- Defibrillators that require a prescription
Note: The vast majority of defibrillators do not require a prescription
- Electrical Muscle Stimulation (EMS) units that require a prescription
Note: The vast majority of EMS units do not require a prescription
- Transcutaneous Electrical Nerve Stimulators (TENS) machines that require a prescription
- Doppler fetal ultrasound heartbeat monitors
- Prescription dental devices such as:
- Dental drills
- Dental X-ray machines
- Dental aligners
- Implantable devices such as:
- Heart valves
- Plastic / silicone implants for cosmetic surgery
Covid-19 test kits
- Testing Kits that diagnose the Covid-19 disease
- Serology tests testing to see if you have antibodies to the virus, indicating potential immunity or past infection with SARS-CoV-2 (or related viruses)
What are permitted medical devices?
The following products and services are permitted:
- Pregnancy, fertility, or ovulation tests
- Drug testing supplies (testing for human consumption NOT drug purity)
- Allergy test kits
- New, Used, or Refurbished Laser Devices
- Ultrasound machines that are not Doppler fetal ultrasounds
- Hormonal test kits
- Blood Pressure monitors
- Glucose monitoring test kits for ongoing diabetes management
- A diagnostic kit allowed without the treatment inside
- Diagnostic services / test kits where a customer sends blood, urine, or saliva sample into a lab
- Diagnoses cannot be for incurable or sexual health conditions. At home DNA test kits that test for potential risks - but do not diagnose - are supportable (e.g. 23andMe, ColorGenomics)
- Diagnostic kits and treatment bundles for common ailments are supportable (e.g. urinary tract infections test and treatment, provided the treatment is not prescription-only)
General health supplies
- Eyeglasses, sunglasses, spectacle frames and magnifying spectacles
- FDA Class I devices - "not intended for use in supporting or sustaining life or of substantial importance in preventing impairment to human health, and they may not present a potential unreasonable risk of illness or injury” - that you would find in a drugstore (e.g. dental floss, bandages, etc.)
- Feminine products
- Hospital equipment (e.g. beds, laboratory supplies, stethoscopes, sterile hand-held surgical supplies)
- Wheelchairs, crutches, scooters and other mobility devices
- Tattoo needles and tattoo equipment
- First aid kits and products
- Over-the-counter (OTC) defibrillators or AED (automated external defibrillator) devices
Other medical devices
- Microblades and permanent makeup applicators (used for cosmetic purposes)
- Acupuncture needles
- Electrical Muscle Stimulation (EMS) and Transcutaneous Electrical Nerve Stimulation (TENS) units that do not require a prescription
- Traditional Chinese medicine (e.g. herbs and spices)
- Wearable devices for smoking cessation
- Crystals or jewelry claiming to have healing benefits
- LED masks
- Contact lenses that do not require prescription
Note: These are supportable provided the site explicitly states that the contact lenses are non-prescription
Telemedicine delivers health-related services and information via telecommunications technologies.
What is prohibited telemedicine?
The list below is representative of common business models and products in this space, but is not exhaustive. Additionally, due to the ever-evolving nature of technology, change in the area of telemedicine is also expected.
The restrictions below also apply to veterinary services.
The following services are prohibited:
- Virtual counseling or therapy appointments where the client gets online consulting for a physical problem is not allowed
- Medical providers that appear to be focused primarily on the dispensing of a single medication or that guarantee a prescription
Telemedicine providers providing prescription-only medication
- Consultations and care that include the dispensing or delivery of prescription-only medication
Note: Telemedicine providers can write, deliver, or send written prescriptions (sometimes known as scripts), as long as they are not delivering or dispensing the actual prescription medicine, or accepting payments for the prescription medicine
- Consultations that allow customers to pre-pay for a prescription medication and pick it up for $0 at a brick-and-mortar pharmacy
- Virtual care platforms that advertise prescription-only medication plainly on the website. These products include drugs such as ED medication, hair growth products, or painkillers
- Pharmacy referral services (e.g. Services connecting buyers from other countries to dispensaries of prescription drugs)
Telemedicine providers without indication of prescription-only medication
- Software platforms for virtual appointments and telehealth
- Telemedicine services that allow patients to see a doctor, via video, in real-time
Telemedicine providers with indication of Covid-19 vaccine assessment
- Telemedicine services referring to Covid-19 vaccine eligibility assessments (not including cost of vaccine, or cost of vaccine appointment)
What is permitted telemedicine?
The following services are permitted:
- Booking of face-to-face appointments with doctors is supported
Mental health therapy
- Mental health virtual counseling and therapy appointments. These are services that connect individuals with counselors and therapists to discuss mental health concerns. This does not include online prescription of medications
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