Wix Media: Prompt Best Practices for AI Image Creation

2 min read
A great prompt leads to better image generation results. When writing your prompt, it's important to consider its structure, the language used and the details to include. Read on to learn more about our tips for creating great prompts.

Structuring a prompt

When writing your prompt, it’s important to structure it correctly, so that the images generated match just what you're looking for. To help you structure your prompt, consider including the following 3 characteristics; a prefix, the scene, and a suffix.
Each characteristic has a purpose:
  • Prefix: Defines the medium.
  • Scene: Defines the content.
  • Suffix: Defines the atmosphere and elaborates on the scene.
An example of an AI prompt following this structure is: "A studio professional photo of cosmetics products on a podium, pastel colors, shot on a Nikon D850".
A screenshot of the AI Image Creator an image variation based on a prompt.

Writing a prompt

Write your prompt in English. Currently, the Wix AI Image Creator only supports English.
Make sure the length of your prompt is not too short, or too long. The shorter and vaguer the prompt, the less likely the generated images will match what you're looking for.
Keep your prompt under 500 characters. The more descriptive your prompt, the more closely the generated results will match your intent. Descriptive prompts also lead to more unique imagery.

Details to include in your prompt

It's important to be detailed in your prompt so that the generated results are as close to your intent as possible. Below are some details to consider including in your prompt:
  • Medium: This is the type of image you want to generate. Examples are; a photograph, watercolor painting, illustration, etc.
  • Subject: This is the focus of the image. Who or what is the focal point of your image?
  • Color: Determine the color palette you want for your image. Do you want your image to be vibrant with high contrasting block colors, or do you want your image to be soft with pastel tones?
  • Mood / lighting: This sets the atmosphere of the image. For example, to generate a dreamy atmosphere, you could add "golden hour" or "sunset backlight" to your prompt.
  • Composition: This frames the subject of your image. Add directional descriptions like "close-up shot" or "blurred background".
If the generator misses one of your prompt descriptions, try moving it to the beginning of the sentence. Words closest to the beginning of the sentence are given more weight by the generator.

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