Enterprise Solution: About Routing

With Wix Studio for enterprise, you can use the Routing tab in your Enterprise dashboard to connect a domain you own to a Wix site, or external URL, even if your domain is managed outside Wix. This ensures visitors reach the correct destination, prevents errors, and helps maintain SEO performance and traffic.

You can also use routing to maximize your visitors’ chances of seeing a localized version of your site in their search engine results, depending on the visitors’ browser language. This is a great way for your company to reach all its target audiences from a single source.

By using the routing function, you can automatically send visitors of one site to a different site, depending on your needs.

For example, if you have an established domain name for your company that your visitors easily recognize (e.g., yourcompany.com), but some of your content, such as a landing page for a specific service you offer, is located in a separate Wix site or external URL (e.g., companylandingpage.com), you can create a route between these two URLs that will keep your established domain name visible to your visitors, while routing them elsewhere (e.g., when your visitors go to yourcompany.com/landingpage, they see this address reflected on their URL bar but see the contents of companylandingpage.com instead).

Another example is if your company owns multiple domains. You can use this functionality to simply route them all to a single domain.

By using routing, you can also increase the chance of your visitors accessing a localized site experience from their search engine results. You can use this feature, for instance, to create localized landing pages for individual regions, each with a different locale tag in the URL. This can be achieved by adding multiple URLs to a single route.

For example, in the screenshot below we see a route containing three destination sites with three different languages set in the Visitor language field: Arabic (ar), Bengali (bn) and Portuguese (pt). In this case, if a user’s browser language is Bengali, they are more likely to find the site corresponding to the Bengali language in their search results. If a visitor’s browser language does not correspond to any of these three languages, they will see the site marked as Default in their search results.

You can also use Visitor location if you want to narrow down search results even further. For example, if there is a URL specifically for Portuguese from Portugal while a second URL is specifically for Portuguese from Brazil, then a site visitor who speaks Brazilian Portuguese is more likely to find the URL tailored for them in the search results.

Adding a Visitor location will also add a second locale tag to the assigned URL, as you can see in the above screenshot for Portuguese from Brazil (pt-br).

When adding multiple destination sites with different visitor languages and locations to a single route, this SEO information is automatically added to your website metadata, allowing search engines to then provide results based on it. This process complies with search engine policies in cases where there are multiple localized versions of a site.

To get started, access the Routing tab in your enterprise dashboard to start creating new routes.