Enterprise Solution: About Routing
3 min read
With Wix Studio for enterprise, you can create routes that connect your main website to any URL. Routing also allows you to manage subdirectories under your main, recognizable domain. You can use this function even if your primary domain is hosted outside Wix.
Routing can be used to create instant - and previously non-existing - connections between web addresses.
For example, if your company acquires a smaller company, you can route from your primary domain (www.mycompany.com) to an established web address (www.aquiredcompany.com). The new route (www.mycompany.com/newacquire) creates a seamless pathway, without having to change the domain of the company you acquire.
Routing can be used for lots of applications. For instance, if your university has students who create individual portfolio sites (www.annylee.com, for example), they can be routed from your university's domain (www.university.com/annylee).
You can even use routing to create multiple destinations for a single web address. Depending on the visitor's location, they can be routed to a localized site that speaks with a voice they recognize. This is a great way for marketers to reach all their target audiences from a single source.
Ask your Wix Studio for enterprise success manager for the Routing application to be added to your Wix Studio enterprise solution account at no extra change.
Note:
The Routing feature is only available to Wix Studio for enterprise customers, upon request.
Forward site visitors to different destinations
Automatically send visitors of one site to a different site, depending on your needs. To do so, you create a new web address that redirects visitors to your chosen destination - whether it's a Wix site or any URL.
The new web address is made up of your primary domain (e.g. mywebsite.com) and a suffix (or 'path') that you define (e.g. mywebsite.com/summersale). We recommend giving the suffix a name that indicates the destination URL.
![A screenshot showing how to forward site visitors to different destinations.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/7f40210b-c6c2-4c15-bbcf-5bb78a69d10e/2023/05/05/131453bb-046d-4fd9-8263-c2425f07801e/7e18eaf4-c6d9-47a8-845a-a0971ddbc2e9.png)
Tip:
You can set up as many routes as you need. There is no limit.
Redirect to any website
By using the routing function, you can keep your established root domain name (which is familiar to your customers), but route to another website. You may, for example, want to route customers to a site that is better suited to their needs, or a newer version of the site.
Create a local site experience
Route your visitors to a localized site experience. Use this feature, for instance, to create localized landing pages for marketing your product to individual regions, according to language and location.
You can add any number of destination URLs with each one tailored to a specific market. By setting a default site, users from outside your specified locations will be directed to the site version of your choice.
!['Manage sites in' page,](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/7f40210b-c6c2-4c15-bbcf-5bb78a69d10e/2023/05/05/114a4ac7-b40b-46b1-b6bb-f996972ae067/ed83d0cb-9b22-416e-899f-e383685f9aeb.png)
How to get started
Access the Routing application in your enterprise dashboard to create, edit, delete, and redirect website routes.
To use the routing feature:
- Go to Routing in your Enterprise dashboard.
- Click + Create Route at the top right.
![Create route button,](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/7f40210b-c6c2-4c15-bbcf-5bb78a69d10e/2023/05/10/4ca39e9b-4489-4008-a1bc-ff286f3ce719/03b53d04-d9f8-4bec-9f22-92ac1edcc5d0.png)
- Create your custom URL subdirectory:
- URL Base: In the URL base field, select the base URL you want to use. The base URL means the main part of the URL with which your customers are familiar - e.g. https://yourcompanyname.com.
- URL Path: Choose a path word(s) that best suits the destination of the URL or leave it blank. For example, yourcompany.com/summersale.
- Under Destination, choose whether to direct traffic to a Wix site or an external link. Then select the site or enter the URL next to your selection.
- Click Create Route.
- (Optional) Hover over the relevant route and click Manage Sites to add alternative sites to the route and set their language and location targeting.
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