Issues with Subscribers Not Receiving Your Campaign But It's Marked 'Delivered' in Email Stats
2 min read
There are a few factors that influence campaign deliverability and could explain why subscribers aren't receiving your campaigns. To ensure your campaigns get delivered it's important to not only ask subscribers to add your email to their contact list, but also to check that your content follows best practices.
Why Subscribers Aren't Receiving Your Campaign
The most likely reason subscribers aren't seeing your campaign is that it's caught in a spam folder. This will still show as 'delivered' in your email marketing dashboard as the campaign reached the intended recipient, but the subscriber can't see it in their inbox.
If the issue doesn't have to do with spam folders, other possible scenarios include:
- The email provider is purposefully slowing delivery time or performing it in batches to prevent potential spam.
- There is an issue with the domain associated with the campaign. Learn More
- The campaign doesn't follow email marketing best practices.
- Internet Service Providers (ISP) rules have been violated. Learn More
Ways to Ensure Your Campaign is Delivered
Every aspect of your campaign needs to be thoroughly checked to ensure deliverability, including the recipient list. The following steps can help give your campaign the best chance of getting through.
- Ask subscribers to check their spam filters: If your campaign is in a spam filter, make sure subscribers move it back to their inboxes. This will tell the email provider to trust similar emails to these. To learn more about preventing your campaigns from getting marked as spam, click here.
- Ask subscribers to add the 'From' email address to their contact lists: If the email address used to send your campaign is in your subscribers' address books, email providers are more likely to trust the address and allow the content through.
- Ask subscribers to check their webmail provider rules: Some providers such as AOL, Yahoo and Hotmail deliver campaigns to recipients in batches, which means the campaign could take up to 24 hours to get to their inboxes.
- Make sure your campaign content follows best practices: Make sure your email content (including subject line) doesn't include anything that could flag your campaign as suspicious. Learn More
- Make sure your contact list up to date: You should regularly be checking and maintaining your recipient list so your campaign doesn't go to bad or old email addresses. If too many of your emails bounce, your campaign could be flagged as spam. Learn More
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