Wix Help

Wix Smart Chat: Customizing the AI's Identity and Style

3 min
Control the way the AI sounds when talking to your site visitors. Customizing the response style helps you create a consistent brand experience and match the tone your audience expects (e.g. fun vs. professional). Improve clarity by adjusting the message length, and even add a human touch with emojis.
A screenshot of the AI's Identity and Style page in Wix Smart Chat.

Customizing the AI identity and style

Set the tone, message length, and personality through emojis so every chat with your visitors feels on-brand.
  1. Go to Smart Chat in your site's dashboard.
  2. Click the Manage drop-down and select AI's Identity and Style.
  3. Choose what to customize:
4.  Click Save at the top right.
Note:
To avoid interruptions for visitors already chatting with the AI, changes apply to new conversations only.
A screenshot of the message length and tone of voice settings in Wix Smart Chat.
Preview before going live:
Test your AI to check how it responds to your questions before publishing it on your site.
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