Tracking Google Ads Conversions Using Google Tag Manager
5 min read
Google Ads conversion tracking is a way to measure the conversion actions that users take on your Wix site after they click or view your Google ads. For example, a visitor might finalize a purchase after clicking an ad.
You can use Google Tag Manager to track your Google Ads conversion actions by setting up variables, triggers, and tags that use the Conversion ID and Label ID of the action you want to track.
Important:
- If you don't need to set up any special tracking, it's a good idea to use Google Analytics instead, as it captures all essential business events.
- By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
Step 1 | Create a conversion action in Google Ads
First, create a conversion action in your Google Ads account. This gives you the Conversion ID and Conversion label that you need to use in Google Tag Manager to track the action.
Before you begin:
You need to connect Google Tag Manager to your site before you can set up conversion tracking.
Step 2 | Set up your conversion action in Google Tag Manager
Now that you have created a conversion action, set it up in Google Tag Manager. Choose a conversion type and set up the action. You can create an eCommerce conversion, form submission conversion, or click button conversion.
Create an eCommerce conversion based on purchase
After you've created your conversion action, set up 2 variables in your Google Tag Manager account. Then, create 2 triggers that use these variables so that you can track your conversion action. Finally, you can start tracking the conversion action by creating 2 tags.
Note:
Wix fires a special collection of business events that cover the recommended by Google conversions. Do not use the Thank You page capturing method to track eCommerce-based conversions.
Click the steps below to learn more.
a | Create 2 variables
b | Create 2 triggers
c | Create 2 tags
Create other types of eCommerce conversions:
Other types of eCommerce conversions you can set up are "View product page", "Add to cart", and "Begin checkout". See the FAQ below to learn more.
Create a form submission conversion
There are 2 types of events you can capture and track:
- Lead event capturing: Triggered when a site visitor submits a form
- Thank you page capturing: Triggered if a site visitor is redirected to a form's Thank You page after submitting the form.
Lead event capturing (recommended)
a | Create a variable
b | Create a trigger
Thank You page capturing
a | Create a Thank You page
b | Create a trigger
Create click button conversions
Track conversions for when site visitors click phone, e-mail, and WhatsApp buttons.
a | Create a variable
b | Create a trigger
FAQs
Click a question to learn more about tracking Google Ads conversions.
Can I use custom code to track my Google Ads instead?
My site uses a cookie banner - does this affect the tracking in any way?
Are there other types of eCommerce conversions?
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