Wix Help

Connecting a Facebook Pixel to Your Wix Site

2 min
The Facebook pixel is a marketing tool which can be used to track conversions and create custom audiences from visitors who have previously visited your site. If you are a Wix Stores user, you can also use Facebook pixel to track when a site visitor viewed a product page, added a product to cart, and completed a purchase.
From February 2021, you must have a verified domain to set up tracking in Facebook. 

In the instructions below, you'll learn how to:
  • Add Facebook pixel to your Wix site.
  • Verify your domain on Facebook.
Important:
To use this feature you must have a Premium Wix site with a connected domain. 

To add Facebook Pixel to your site:


To verify your domain on Facebook:


Important:
By using this service, you are engaging directly with a third-party service provider. We recommend reviewing the service provider's Privacy Policy and Terms of Use prior to your use of such third-party service. You acknowledge that we are not liable for any loss or damage resulting from your use of such third-party service, including any liability arising from any personal data exchanged between you and such third-party.
Hire a ProfessionalGet matched with a Wix Partner who can help you reach your site goals.