Wix Smart Chat Insights

Insights are updated once a week, on Mondays. Each weekly snapshot is based on the last 7 days of Smart Chat conversations.

The insights are gathered by the Front Desk Agent, but focus only on Wix Smart Chat conversations. 

The Front Desk Agent dashboard provides insights from multiple communication channels, while Smart Chat insights are limited to conversations that happen in the chat widget on your site.

Use insights to decide where to make changes that help improve your customer experience and help visitors get answers faster. For example, if you see many questions about pricing, you might want to update your pricing page, add a clear FAQ, or adjust your training rules so the AI can answer more precisely. 

Over time, you can check new insights to see whether these changes reduce the number of inquiries on the same topic.

If you do not see any insights, it usually means there have not been enough recent conversations to analyze. Make sure the chat is active on your site and give it some time to collect conversations. Once there is enough data, your first set of insights appears automatically after the next weekly update.