Social Media Marketing: File Requirements for Social Platforms
In this article
- Instagram Posts
- Instagram Stories
- Facebook Reels
- Facebook Stories
- Pinterest Posts
- YouTube
- Twitter
- LinkedIn
Ensure the social media content you create on Wix meets platform requirements for optimal display. In this article, you can view the file specifications for your images and videos.
Instagram Posts
| Content | File requirements |
|---|---|
Image asset
|
JPEG, GIF, or PNG
|
File asset
|
MKV, MP4
Minimum duration: 3 seconds
Maximum duration: 10 minutes
Minimum dimensions: 640 x 640 pixels
|
Instagram Stories
| Content | File requirements |
|---|---|
Image asset
|
JPEG, GIF, or PNG
Maximum size: 8MB,
Minimum ratio: 0.1:1
Maximum ratio: 10:1
Recommended ratio 9:16 |
Video asset
|
MOV, MP4
Minimum duration: 3 seconds
Maximum duration: 1 minute
Maximum size: 100MB Minimum ratio: 0.1:1
Maximum ratio: 10:1
Recommended ratio 9:16 |
Facebook Reels
| Property | Minimum | Maximum |
|---|---|---|
Resolution
|
540 x 960 (540p)
|
No limit
|
Aspect ratio
|
9:16
|
9:16
|
Frame rate
|
23
|
No limit
|
Duration
|
4 seconds
|
60 seconds
|
File size
|
No limit
|
No limit
|
Limitations:
- Supported formats for uploading videos and reels: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, wmv.
Recommendations:
- File type: MP4, MOV
- Resolution: 1080x1920 or greater
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive, AAC audio at 128kbps+
Facebook Stories
| Content | File requirements |
|---|---|
Image asset
|
JPEG, GIF, or PNG
Maximum size: 8MB,
Minimum ratio: 0.1:1
Maximum ratio: 10:1
Recommended ratio 9:16 |
Video asset
|
MOV, MP4
Minimum duration: 3 seconds
Maximum duration: 1 minute
Maximum size: 100MB Minimum ratio: 0.1:1
Maximum ratio: 10:1
Recommended ratio 9:16
Minimum dimensions: 960px
|
Pinterest Posts
| Content | File requirements |
|---|---|
Image asset
|
JPEG, BMP, PNG, TIFF, or WEBP
Max size: 20MB
Minimum dimensions: 75x75px
|
Video asset
|
MP4, MOV, or M4V
Minimum duration: 4 seconds
Maximum duration: 5 minutes
Recommended ratio: 9:16 or 1080x1920px
|
YouTube
Limitations:
- Supports the following formats for uploaded videos: .MOV, .MPEG-1, .MPEG-2, .MPEG4, .MP4, .MPG, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
- YouTube doesn't support files over 256 GB.
Recommendations:
- File type: MP4
- Resolution/aspect ratio: 16:9
Any YouTube videos under 60 seconds in length will publish as a YouTube short regardless of the file size.
Limitations:
- Supports the following formats: GIF, JPEG and PNG files.
- Does not accept BMP, TIFF or other file formats.
Size Requirements:
- Photos can be up to 5MB.
- Animated GIFs can be up to 5MB on mobile and up to 15MB on web.
- File size must not exceed 512MB.
- Resolution/aspect ratio: between 1:3 and 3:1.
Limitations:
- Supports the following formats: GIF, JPEG and PNG files.
- Does not accept AVIF file format.
Requirements:
- Max file size: 5MB
- Minimum image dimensions: 1200 px by 627 px.
- Video size: 4096 x 2304 (maximum) and 256 x 144 (minimum)
- Recommended ratio: 1.91:1
