Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is an online marketing strategy that seeks to promote websites by increasing their visibility in search engine result pages. 

SEM has become the most popular form of online advertising for a reason; it is extremely effective at generating new customers. SEM lets you engage with potential customers exactly when they are searching for what you have to offer. This is different to radio, TV and newspaper advertising where you advertise to potential customers while they are busy doing something else (reading the news, watching TV, driving).