About the Pricing for Print on Demand and Ready-to-Sell Products

3 min read
When you view Modalyst dropshipping products in the Find Products to Sell tab in your dashboard, you can see a preview of how much they cost you. This is the product price only - without shipping included. 
Shipping is automatically added to the product price when products are added to your Products tab.
This makes it easy for you to offer free shipping without it affecting your profit margin. 
Screenshot of  dropshipping products as they're displayed in  the Find Products to Sell tab in your dashboard

Customer price

When a dropshipping product is added to your store, it gets a suggested retail price. This is the price your customer sees in your store. 
Screenshot of page where you create or edit products, with the product's base price outlined
Tip:
The markup is 1.6 (POD) or 1.67 (Ready-to-Sell) times the price you pay for the product.
You can make changes to this price. Just make sure your profit and margin remain in line with your business goals.
Screenshot of page where you create or edit products, showing the pricing section with profit and margin sections outlined

Cost of goods

The Cost of goods is the product price plus shipping. This makes it easy for you to offer free shipping without it affecting your profit margin. 
Screenshot of page where you create or edit products, showing the Pricing section with cost of goods outlined
If a product has product options, the variants may be priced differently. In this case, you can view and manage the cost of goods by clicking Edit next to Manage variants in the product.
Screenshot of page where you create or edit products, showing the manage product options section with edit button outlined
There, you can adjust pricing per variant and view the cost of goods per variant.
For more advanced pricing management, go to the Modalyst dashboard.

Pricing rules

You can override the default markup and include shipping in the product price by creating your own pricing rules. 
Tip:
You can also create a rule to give your prices a consistent ending. For example, set all prices to end in .99 cents.
To access the pricing settings, go to Products in your site's dashboard, click More Actions, and select the relevant option.
Screenshot of the more actions drop-down in the products tab, with the pricing rule options outlined
Learn more about creating your own pricing rules:

FAQs

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