Google Analytics Statistics Differ from Other Tracking Platforms

1 min read
Different tracking platforms (e.g., Google Analytics, Google Ads, Facebook Analytics) track visits, clicks and traffic differently. Therefore you may see different statistics in different platforms. 
For example:
  • Clicks vs. Sessions: Some services (e.g., Google Ads) track every click a visitor makes, whereas other services (e.g., Google Analytics) only track one click per session.
  • Filtering of invalid clicks: Some services filter out invalid clicks, while others show all clicks. 
  • Tracking blocked by browser extension: Some browser extensions block tracking by certain tracking services and prevent these services from collecting data.
Click here for additional examples. This article describes the difference in tracking methods between Google Ads and Google Analytics, however some of this information applies to other services as well, such as Facebook Analytics. 
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