Email Marketing: Adding Elements to Your Campaign

Add or edit text to tell people what you want them to know. 

1. Click Text.

2. Enter the text you want to display in the element.
   Tip: If you want to format specific text only, instead of all the text in the element, use your cursor to highlight the relevant text. 

3. Click the relevant tab on the left to edit the Content or Design:

   1. Content: Use the available options to edit the format, font, size, style or add personalized content.

   2. Design: Use the available options to edit the background fill color, layout, border width and color, or the padding of the element.

4. Click Apply. 

   

To add text copied from an external source:

1. Highlight the relevant text to be copied from the original source.

2. Press Ctrl + C (on Mac press Command + C).

3. Double-click the text box in your email campaign, then click where you want the text to be pasted and press Ctrl + Shift + V (on Mac press Command + Shift + V).

Note: Wix Email Marketing offers a variety of font options for you to choose from. If a font isn't supported by the email provider, it will default to a compatible font (e.g. Arial, Times New Roman).

Add your own images or browse the free Wix collections.

1. Click Image.

2. Select the image you want to add and click Add to Page.

3. Select the relevant editing option:

   • Change Image: Replace the selected image with a different one. 

   • Edit: Use the Wix Photo Studio tools to enhance and improve the image. 
     Tip: You can also click the Crop icon from the toolbar on the right.

   • Alt text: Enter a text to help screen readers describe your content and make your email more accessible.

   • Add a link: Enable the toggle and enter the URL you want to link the image to. 

   • Visibility: Select which device this element will be shown on

4. Click Apply. 
   

Note: Images you add automatically resize to a 700 pixel width. Smaller images keep their original size.

Add a call-to-action that sends people where you want them to go. 

1. Click Button.

2. Click the relevant tab on the left to edit the Content or Design:

   • Content: Edit the following details: 

     • Button text: Enter the text that displays on the button. 

     • What does it connect to?: Choose what happens when viewers click the button:

       • Regular URL: A new tab opens with the address you enter in the Enter a URL field.  

       • Document: A document downloads to the browser. Click Choose File, select the relevant document and click Add to Page. 

       • Standalone form: A custom form you can use to collect info or feedback opens in a new tab. Select the form you want to use or click + Create Form to create a new form. 

       • Dynamic link: A dynamic website URL that changes as needed. Choose a link from the dropdown.

     • Visibility: Select which device this element will be shown on.

   • Design: Customize the font, text color, fill color, border width and color, corner shape, alignment, and padding.

3. Click Apply. 
   

Add a decorative line to break up the sections in your email. 

1. Click Divider.

2. Select the divider you want to use under the Format tab.

3. Under Visibility, select which device this element will be shown on.

4. Click the Design tab and set the divider color, width, and padding. 

5. Click Apply. 
   

Embed HTML code to include additional elements in your email.

1. Click HTML.

2. Enter your HTML code in the provided field.
   Note: This component does not support Javascript as well as some HTML tags and attributes. Unsupported code will be removed. Learn more about adding HTML to your email campaign. 

3. Click Apply. 

   

Display your content in columns to break up the layout. 

1. Click Columns.

2. Under Number of columns, select the total columns you want to use.

3. Under Choose a preset layout, select the layout you want to use and click Customize. 

4. Choose the Columns ratio (%) you want to use.
   

5. (Optional) Click the Stack columns on mobile toggle to choose how the columns appear on mobile:

   • Enabled: On mobile, the columns are displayed at full width and ordered from top to bottom. 

   • Disabled: On mobile, the columns display next to each other as they do on desktop. 

6. Under Padding, set the padding of the entire column element. 

7. Under Column spacing, set the horizontal and vertical spacing between the columns.

8. Click Apply. 

9. Click the relevant images, text, and buttons from the columns on the right to edit them. 

Tip: Check how your columns appear on mobile by clicking Preview and Test at the top right. Then select the Mobile icon  at the top.  

Help people recognize your brand by adding your own logo. When you add a logo to your campaign, it is automatically added to all your future campaigns.

1. Click Logo.

2. Add your logo:

   1. Click Change Image and select the image you want to use for your logo.
      Tip: Click + Upload Media if you need to upload your logo.

   2. Click Add to Page. 

3. (Optional) Click Edit to use the Wix Photo Studio tools to modify the image. 

4. (Optional) Click the Add a link toggle to link your logo, then enter the URL you want to link it to. 

5. Click the Design tab and customize the design:

   • Size: Select the size of your logo: Small, Medium, or Large. 

   • Alignment: Choose how you want the logo to align: Left, Center, or Right. 

   • Show background: Click the toggle to add a background color and select a background layout option. 

   • Padding: Use the sliders to set the element's padding.

6. Click Apply. 
   

Tips:

• This option adds your logo to the top of your email campaign only. To add your logo in a different location, use the "Image" element instead. 

• Click Get a Logo to use the Wix Logo Maker to design your own professional logo. 

Lively up your campaign with your own video or choose one from YouTube. 

1. Click Video.

2. Choose an option:

   • My video uploads: Upload your own video:

     1. Click Choose File and select the video you want to add.
        Tip: Click + Upload Media if you need to upload the video. 

     2. Click Add to Page. 

   • YouTube: Show a video from YouTube. Enter the video URL in the field.
     Note: When adding your own video from YouTube, make sure the video settings in YouTube are set to Public and the Allow Embedding box is checked. 

3. Click Apply. 

Notes: 

• Clicking a video in an email campaign via email opens the video in a new browser window.

• If you're using Wix Video, you can create email campaigns directly from your Video Library. 

Add a subscription form to grow your mailing list. 

1. Click Subscribe.

2. Edit the information in the Content tab:

   • Title: Enter the title that displays at the top of the subscribe element. 

   • Button text: Enter the text that displays on the "Subscribe" button. 

   • Placeholder text: Enter the text that appears in the field before viewers enter their email (e.g. "Add your email..."). 

   • Success message: Enter the message subscribers see when they've been successfully added to your contacts.

   • Error message: Enter the error message subscribers see if the email address they entered is not in the correct format (e.g. "example@email.com"). 

   • Require consent: (Recommended) Enable the toggle to add a checkbox that subscribers must select before subscribing. Learn more about requiring consent for your subscribe form.
     

3. Click the Design tab. 

4. Under Text, set the font and color of the text. 

5. Under Button, set the font, text color, fill color, border width, and border color. 

6. Click Apply. 

Tip: Learn how to create a privacy policy for subscribers to agree to when you require consent. 

Add a link that shows a preview of a webpage, including the page's title, description and image. 

1. Click Link.

2. Enter the URL of the link in the field. 

3. Click Apply. 

Note:
If you receive an error when trying to add a URL to your campaign, it's likely the URL is blacklisted. Wix does not send campaigns containing blacklisted URLs as they can harm recipients' accounts or devices, Wix's reputation, or even lead to ISPs blocking all emails from your email or IP addresses.

Check the URL you are adding to your campaign against blacklist checkers (e.g. Spamhaus, Barracuda, Spamcop) 

Let your fans listen to, share, and buy your music. You must add Wix Music to your site to see this option. 

1. Click Music.

2. Click the drop-down and select the playlist you want to display.

3. Choose a theme: Light or Dark. 

Connect your campaign to all your social channels so people can easily follow you. 

1. Click Social.

2. Choose what you want to display from the Content tab:

   • Title: Enter the title that displays at the top of the social element. 

   • Social Media: Check the box next to each social network you want to include. Then enter the URLs of your profiles for each social network.
     

3. Click the Design tab and edit the font text color and icon size. 

4. Click Apply.