# Set up a Free Plan on Your Wix Site

Source: https://support.wix.com/en/article/set-up-a-free-plan-on-your-wix-site (updated 2026-06-24)
Related: Wix developer documentation, https://dev.wix.com/docs/llms.txt; Help Center index, https://support.wix.com/en/llms.txt

Let customers try your services before committing to a full membership plan or package by creating a free promotional plan that customers can book only once.

![Screenshot showing a free plan on the Pricing Plans page of a live site.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/6c3762e1-9c1a-4295-a5a9-bf8de5216635/2023/06/16/2221be6c-32f7-4ff3-9062-10070d1c5e44/f60ba505-06c5-423e-a16b-01cc11ad31f0.png)

> **Note:**
>
> * Clients who try to purchase the plan a second time receive a notice that the plan can only be purchased once.
> * Alternatively, you can [offer a free trial period at the start of a pricing plan](https://support.wix.com/en/article/pricing-plans-offering-your-clients-a-free-trial-period).

---

## Creating a free plan

Free plans are a great way for potential clients to get to know you and your business. You can choose whether you want to offer the plan for free or for a reduced price.

You can create a free plan from your site's dashboard, the Wix app, or the Studio app.

**Dashboard:**

1. [Go to Pricing Plans](https://www.wix.com/my-account/site-selector/?buttonText=Open%20Pricing%20Plans&title=Select%20a%20Site&autoSelectOnSingleSite=true&actionUrl=https://www.wix.com/dashboard/%7B%7BmetaSiteId%7D%7D/membership/) in your site's dashboard.
2. Click **+ Create Plan** at the top right.
3. Enter your plan's details in the **Plan Info** section:  
   1. Enter the plan name.  
   2. Add a cover image to showcase on your plan.  
   3. (Optional) Enter a tagline with a brief description of the plan.  
   4. Add perks under **Tell customers what the main features are** (e.g. First month free):  
   **Note:** What you enter here is what your clients see. It does not connect services or content to the plan (see the next step).
4. Scroll down to **Benefits** and select the checkbox next the services or content types you want to include.
5. Add the relevant details (e.g. the specific services that are included).
6. Select **Free** under **Pricing strategy**.
7. Choose the duration from the **Length of Plan** drop-down:  
   * **Monthly:** Select each one individually.  
   * **Until canceled:** Clients choose when they want to cancel.  
   * **Custom:** Choose the duration of the plan from the **Choose period** drop-down (weeks, months, years) and enter the relevant number.
8. Choose when you want the plan to start:

**On a specific date**

1. Scroll down to **Start date** and select **Specific date**.
2. Click **Change**.
3. Choose one of the following options:  
   * **Single date:** A plan that begins on one specific calendar date.  
         1. Select **Plan starts** and choose the date.  
         2. Enter a message to display to customers after the start date has passed.  
   * **Specific day of each month:** A plan that always begins on the same day each month (e.g. the 5th of every month), regardless of the month.  
         1. Enter the **Day of the month** you want the plan to begin.
4. Click **Save**.  
![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2026/01/26/e793d130-9eb2-4369-bc22-f012064f9f5b/38dde430-3bfb-420c-8241-608891ff7346.png)

**Chosen by customer**

1. Scroll down to **Start date** and select **Chosen by customer**.
2. Click **Change**.
3. Choose one of the customer-selectable options:  
   * **From a specific date onwards:** Select the **First available date** so customers can choose any start date from the timeframe you set.  
   * **From one specific date to another date**: Select the **From** / **To** range and enter a **Message to show after the latest available start date passes**.
4. Click **Save**.  
![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2026/01/26/6e063c86-2b8b-488f-b593-627b4f7b58ce/2dd80c33-3d8f-4fd1-a939-a56e70886fc3.png)

9\. Scroll down to **Settings** and choose how you want to adjust your free plan's settings:

**Set purchase limits**

Manage how your plan is purchased by setting limits on both active subscriptions per customer and the total number of times the plan can be sold overall.

1. Click **Edit Limits**.
2. Choose how to limit purchases for this plan:  
   * **Per-customer limits:**  
         1. Click the **Limit how many times a customer can purchase this plan** toggle and select the relevant option:  
                  * One active subscription at a time.  
                  * One purchase per customer (lifetime).  
                  * Limit purchases per customer. Then, enter the **Maximum purchases per customer**.  
   * **Per-plan limits:**  
         1. Click the toggle(s) next to the relevant option:  
                  * Limit active subscriptions. Then, enter the **Maximum active subscriptions**.  
                  * Limit total sold plans. The, enter the **Maximum sold plans**.
3. When ready, click **Done**.

![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2026/06/16/eb699eda-2583-4d17-a978-0df8853e9675/45499432-1152-453b-a9d8-28678e2aa255.png)

**Allow plan cancellation**

Enable thistoggle to allow clients to cancel their plan subscriptions by themselves in their personal My Subscriptions page.   
**Note:** For this to work, your site must have [the Wix Members Area and the My Subscriptions pages](https://support.wix.com/en/article/pricing-plans-about-the-my-subscriptions-page#adding-the-my-subscriptions-page-to-the-members-area).

**Add a policy**

Create a policy for your pricing plan that appears on the checkout page. This could include any legal requirements, details about your renewal policy, and so on.  
  
**Note:** There is a 3,000-character limit for plan policies, which appear on the checkout page for customers. 

  
**To add a plan policy:** 

1. Click **Add** next to **Add a policy**.
2. Write your terms and conditions in the field provided.
3. (Optional) Enable the **Policy checkbox** toggle so clients have to agree to your terms and conditions before completing checkout.
4. (Optional) Enable the **Checked by default** toggle to automatically tick your policy checkbox for clients.  
**Note:** Make sure to check any legal requirements regarding policies, terms, and conditions in the country where you sell your plans.
5. Click **Save**.

![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2024/02/29/720dda5c-a0c0-4f23-88ed-b8da129ac8af/75acc271-ac45-4c0c-9a15-21c75a88df9e.jpg)

**Add custom form fields for clients to fill**

Add a custom form field to your checkout form to gather more information from your customers. It can include specific contact details you need, a checkbox, drop-down or multi-choice field.

  
**To add a custom form:** 

1. Click **Select** next to **Collect additional info at checkout**.
2. Click **+ Create Form**.
3. Drag and drop the form field onto the page.

**Customize a Thank You page**

Add a message you display to customers after they purchase one of your plans. The message also includes a button, which can lead to your site's home page or any other page.

  
**To add a custom form:** 

1. Click **Edit** next to **Customize a Thank You page**.
2. Enter a title for your **Thank You** page.
3. Add the message you want this page to display.  
**Tip:** You can add links to direct customers to additional products, services or plans that may interest them.
4. Enter your **Button text**.
5. Choose where the button directs customers to:  
   * **Home Page:** When they click the button on the Thank You page, your customers return to your home page.  
   * **Other page:** Direct customers to a specific URL, such as your services or products page or a landing page.  
         1. Enter the **Page URL**.  
                 
         ![A screenshot of the Thank you page.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2024/02/29/172e0cc6-b5ab-4d15-8882-6242ddfa852b/eb070563-64d9-43c8-968f-65258135c1ec.jpg)

7\. Click **Save** at the top to finish creating your plan.

**Wix app:**

**Before you begin:** Make sure you [add Pricing Plans to the Wix app](https://support.wix.com/en/article/pricing-plans-adding-pricing-plans-in-the-wix-owner-app).

1. Go to your site in the Wix app.
2. Tap **Manage** ![](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/8769cf44-f342-494c-b25f-cc98c9da3e82/2021/04/12/3fc0f98c-0997-47b3-b7bd-6ae31a67e078/ce9c0fe5-f60d-4448-8fc2-9ba4cf636f93.png) at the bottom.
3. Tap **Pricing Plans** under **Catalog**.
4. Tap **+ Create New Plan** at the bottom.
5. Enter your plan's details:  
   1. Enter the plan name.  
   2. (Optional) Enter a tagline with a brief description of the plan.
6. (Optional) List the **Main Features** (e.g. 24/7 gym access).
7. Select **Free Plan**.
8. Set the plan duration by tapping the **Length of Plan** drop-down and selecting when the plan expires.
9. Scroll down to **Connect Benefits** and tap the relevant services or content types you want to connect.
10. Decide how you want to adjust your free plan's settings under the **Settings** section:

**Limit to 1 subscription per customer**

Tap to enable thetoggle to [create a trial plan that can only be booked once per client](https://support.wix.com/en/article/set-up-a-free-plan-on-your-wix-site).

**Allow plan cancellation**

Tap to enable thetoggle to [allow clients to cancel plans themselves](https://support.wix.com/en/article/pricing-plans-allowing-clients-to-cancel-plans) in the My Subscriptions page.

**Add a policy**

Tapto enter policy information then tap **Save**.

**Note:** The policy appears on the checkout page.

**Collect additional info at checkout**

Tap the relevant form and tap **Save**. Learn more about [collecting additional info from customers at checkout](https://support.wix.com/en/article/pricing-plans-collecting-additional-information-at-checkout).   
**Note:** You can only create and manage custom forms on desktop.

**Customize the Thank You Page**

1. Tap to customize the message and button text on your Thank You Page and then tap **Save**.
2. Tap the relevant option to choose where to redirect your customers after checkout:  
   * **Home Page:** Customers go straight to your home page after completing their purchase.  
   * **Other page:** Enter the URL of the page.
3. Tap **Save**.

![A screenshot of the Pricing Plans panel in the Wix Owner app.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/e9471e96-8e0a-4ac1-9fa6-02e99938bd27/2024/02/29/240e2f43-d3cf-495a-b551-5159cf11d265/cbcddd2a-834b-4aa6-931c-0920c84dae2f.jpg)

**Wix Studio app:**

1. Go to your site in the Wix Studio app.
2. Tap **Manage**.
3. Tap **Pricing Plans** under **Catalog**.
4. Tap **+ Create New Plan** at the bottom.
5. Enter your plan's details:  
   1. Enter the Plan name.  
   2. (Optional) Enter a tagline with a brief description of the plan.
6. (Optional) List the **Main Features** (e.g. 24/7 gym access).
7. Select **Free Plan**.
8. Set the plan duration by tapping the **Length of Plan** drop-down and selecting when the plan expires.
9. Scroll down to **Connect Benefits** and tap the relevant services or content types you want to connect.
10. Enable the toggle below to choose your **Settings** for the plan:  
   * **Limit to 1 subscription per customer:** Tap to enable thetoggle to [create a trial plan that can only be booked once per client](https://support.wix.com/en/article/set-up-a-free-plan-on-your-wix-site).  
   * **Allow plan cancellation:** Tap to enable thetoggle to [allow clients to cancel plans themselves](https://support.wix.com/en/article/pricing-plans-allowing-clients-to-cancel-plans) in the My Subscriptions page.  
   * **Add a policy:** Tapto enter policy information and tap **Save**. **Note:** The policy appears on the checkout page.  
   * **Collect additional info at checkout:** Tap the relevant form and tap **Save**. Learn more about [collecting additional info from customers at checkout](https://support.wix.com/en/article/pricing-plans-collecting-additional-information-at-checkout). **Note:** You can only create and manage custom forms on desktop.  
   * **Customize the Thank You Page**:  
         1. Tap to customize the message and button text on your Thank You Page and then tap **Save**.  
         2. Tap the relevant option to choose where to redirect your customers after checkout:  
                  * **Home Page:** Customers go straight to your home page after completing their purchase.  
                  * **Other page:** Enter the URL of the page.  
         3. Tap **Save**.
11. Tap **Save** at the top right.

> **Notes:**
>
> * When clients subscribe to the free plan, they have instant access to its perks and benefits.
> * During setup, the **Let people choose their start date** toggle is disabled since the plan is active immediately and does not require a payment.
> * It is not possible to change the pricing strategy when there are active subscriptions.

---

## Enabling guest checkout

You can allow visitors to your site to join your free plan without signing up or logging in. This is a great way to attract new clients who aren't sure they want to commit right away.

### To enable guest checkout:

1. [Go to Settings](https://www.wix.com/my-account/site-selector/?buttonText=Manage%20Settings&title=Select%20a%20Site&autoSelectOnSingleSite=true&actionUrl=https://www.wix.com/dashboard/%7b%7bmetaSiteId%7d%7d/settings) in your site's dashboard.
2. Click **Pricing Plans Settings**.
3. Click the **Checkout** tab at the top.
4. Enable the **Guest Checkout** toggle to let people buy a plan without signing up to your website.
5. Click **Save**.

![A screenshot showing how to enable the guest checkout toggle.](https://d2x3xhvgiqkx42.cloudfront.net/12345678-1234-1234-1234-1234567890ab/6c3762e1-9c1a-4295-a5a9-bf8de5216635/2023/10/06/aef61630-75c2-46d7-87f6-faa33f0c2bf3/f5150f33-2958-497b-bf7b-179c6b615d94.png)