Your Secret Weapon To Powerful Marketing Flyers

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It’s hard to make amazing marketing flyers: time consuming, expensive…At least it used to be! But you have a secret weapon, Wix.com. With the extra development time and of course the cash you saved in NOT hiring a designer, you can focus on packing your Marketing Flyer with Power. And we’ll show you how.

It’s hard to make amazing marketing flyers: time consuming, expensive…At least it used to be! But now you have a secret weapon, Wix.com. With the extra development time and of course the cash you saved in NOT hiring a designer, you can focus on packing your Marketing Flyer with Power. And we’ll show you how.

In marketing and web design, the marketing flyer (and brochures and now ebooks) remains one of the most powerful tools in attracting, converting and retaining customers and fans.

For a powerful marketing flyer it helps to be aware of two main elements:
1. Marketing Strategy: brand, target, purpose…and common sense
2. Design: logo, type, colors

But powerful marketing flyers are not just about design. There are also about strategy and planning. Big corporations understand this and spend a lot of time on both web  design and strategy in give their flyers ‘punch’.

A powerful marketing flyer takes all these aspects into account. And you don’t have to worry if you’re not a professional designer. All you need to do is follow our tips and use your common sense. Because you have a secret weapon: Wix.com. But more on that later.

1. Marketing Strategy: brand, target, purpose…and common sense.
A lot of designers tend to go a little overboard with either the latest trends or by putting too much emphasis on “designing” without thinking about the purpose of the flyer. What you get is a great looking flyer that does…nothing. The truth be known, some of the ugliest designs can work: assuming that their form fits their function, their purpose…their strategy.

Every business has a brand. It is the impression that you want to give your visitors and customers. It is your ‘who am I’.

Your target is who you want to engage with your flyer. It is the “who are they”

Perhaps you want them to forward the flyer. Join your membership organize. Sign up for something. Or buy something.

While it may be easy to focus on the web design front and make something beautiful we recommend you spend a little time upfront thinking about why you are making the flyer and what action are you trying to generate.

Ask yourself: Why are I creating the marketing flyer in the first place? And What action do I want my target audience to take once they read it?

These two questions together give you your marketing flyer’s purpose.
Having a specific purpose then helps you make design decisions. When you design keep the question of why in your mind. If an element of your design does not match the purpose, say bye bye and move on.

Where does the common sense come in? The main ingredient of marketing strategy is design is simply common sense: ask yourself throughout the design process whether your flyer’s design fulfills its purpose.

Well, you have your strategy in mind. So you are more than halfway to a power-packed profitable flyer! Now let’s hit the designing front!

2.Power in Web Design: logo, type, colors

Where is your logo?
If you have one (and you probably should by now) I recommend that it features on your flyer. Your logo as an integral part of your brand identity and it helps to create consistency across all marketing communications. For instance, the Wix logo is on the top left corner of this page. Just so you know where you are.

What is your preferred type or font? And does it work online?
Typography is the art of arranging and designing “type” - letters. It includes a lot of factors: font and font size, formatting, spacing and line length. You don’t need to be an expert in typography but think about making sure that the type you choose aids your marketing flyer’s purpose and complements the brand. You can learn more about typography here. And of course, there is what you write in the font! Short snappy text matched with images can work wonders for keeping interest.

Think about color.
Color has a psychological impact so be sure to think about the feel you want to achieve and emotions you want your flyer to generate. Look at the colors you already have in your brand and don’t be afraid to experiment. Just remember, less is more. And it helps to use a strong color to enhance the area of the flyer you most want to draw people towards: such as making a “click here” button red.

And now the secret weapon: Wix.com. All you do is log in, hit the Create section and edit fully customizable marketing flyers or start from scratch with your strategy and design tips in mind. You’ll have a powerful marketing flyer before you know it!

See also

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