Six recommended articles by David Airey

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What does your website say about you

Your website opens you to a world of contacts you’d never have imagined you’d meet. Now more than ever, millions of people have access to your online presence, who, whether you like it or not, will immediately judge you upon your website design. What does your website design say about the person or business you are? All too often the impression you think you’re giving is very different to the one you actually are… Continue


Top 7 blog mistakes to avoid

I’ve been publishing blog articles for 9 months now, and I’ve made quite a few mistakes along the way. By giving a little insight into my errors hopefully you can avoid doing the same things yourself. Here I give you the top 7 blog mistakes that I’ve made since October 2006. Mistake #1 – not using a self-hosted blog The first mistake I made was to begin blogging using WordPress.com, as opposed to WordPress.org… Continue


5 easy steps to building trust online

More and more of us are doing business without ever meeting our customers / retailers / service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust. Since I launched this blog last October I’ve increasd the number of overseas clients that I’m proud to do business with. When talking with prospects I let them know of my request for 50% of the project cost before beginning work. Due to this, building trust is obviously a vital factor. Here are five simple steps that have helped me to build trust online… Continue


5 vital design tips for your website or blog

Don’t clutter your website with every widget or third party advertisement you can. Less is most definitely more where design is concerned, and two or three well-placed ads will attract much more attention than a host of flashing icons. Think about the purpose of your website design. What do you want… Continue


Google analytics - referring-sites

Google Analytics (the free website statistics package) can tell you a lot about your website, and one of those things is where your visitors are arriving from. This is where knowledge of your ‘referring sites’ proves useful… Continue


The real value of keyword-rich domains

When I became self-employed, I mainly targeted the Scottish market. Three years on, my logo design business is international, and just yesterday I began working with my first Japanese client – something I’d never have contemplated back in 2005. Throughout my short time of going it alone, I’ve learnt about online marketing, and here I share with you the importance of keywords within domain names Continue


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